Discover new dimensions in audience targeting and media measurement
Healthcare brand marketing is at a crossroads. With patients taking a more active role in their...
When billed and allowed amounts aren’t enough: HealthVerity proprietary market cost offering in taXonomy
A better way to measure healthcare costs in closed claims data This is the second post in our four-part taXonomy X blog series (part 1 here), and here we’ll discuss one of the most common pain points in closed claims analytics: costs. Specifically,...
More than data: Synchronizing the breast cancer patient story
One in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, that’s one...
How FDA’s New Real-World Data Guidance Solves 3 Big Problems
In case you missed it, at the end of August, the FDA released new guidance on how to approach...
Synchronizing real-world data to improve drug safety
In our series on how Privacy-Preserving Record Linkage (PPRL) technology can help government...
What is real-world data?
The use of real-world data has been gaining traction in the healthcare and life sciences...
Synchronizing Real-World Data for Faster Disease Outbreak Response
With the proliferation of data available today and strides in technology leading to advances in...
Syncing versus linking: A patient’s clinical trial journey
As precision medicines and highly individualized therapies become more common, patients are...
Synchronizing real-world data to better protect public health
As we venture further into the digital age, there is a proliferation of data available today that,...
Overcoming obstacles to AI-ready healthcare data
If artificial intelligence (AI) is going to remain the top news story for 2023, it has to continue...
The Token Is Broken: Rethinking Patient Tokenization
Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...