Extending value long after the clinical trial with real-world data
In our ongoing series, we have been discussing the value of real-world data (RWD) throughout the...
Know what others can’t: Real-world data gaps holding commercial teams back
The therapeutic market that you know is shaped by the healthcare data that you can see. But when critical medical, specialty, clinical or longitudinal signals are absent from that view, the picture (and the decisions based on it) is less clear. ...
Honoring MOM: How far we've come
Two years ago, HealthVerity launched the Maternal Outcomes Masterset (MOM) to address the...
Three key elements to improve physician outreach
Historically, pharmaceutical manufacturers leveraged retail pharmacy prescriptions to identify...
Using Real-World Data to Power Government Health Messaging
The COVID-19 pandemic illustrated how vital government communications can be for effective public...
Contextualizing clinical trials with real-world data
As real-world data (RWD) continues to be increasingly used by the pharmaceutical industry and...
A modern method for managing Medicaid
Medicaid provides much-needed healthcare coverage to over 70 million people, almost half of whom...
Accelerating the path to regulatory submission with RWD
The use of real-world data (RWD) in pharmaceutical development is becoming increasingly prevalent...
Following the data crumbs in a cookieless world
With the start of 2024, we are moving toward a world without third-party cookies to track consumer...
Clinical research alternatives for medical claims
With recent disruptions in the availability of real-world data (RWD) for clinical research,...
State by state, what's your infectious disease rate?
While the CDC is considered the nation’s leading authority on infectious diseases, it is also...