What is real-world data?
The use of real-world data has been gaining traction in the healthcare and life sciences...
Regulatory decision-making depends on evidence that reflects how medical products perform in real-world use, not only in controlled trials. For more than a decade, the Food and Drug Administration has relied on real-world data and real-world...
The use of real-world data has been gaining traction in the healthcare and life sciences...
With the proliferation of data available today and strides in technology leading to advances in...
As precision medicines and highly individualized therapies become more common, patients are...
As we venture further into the digital age, there is a proliferation of data available today that,...
If artificial intelligence (AI) is going to remain the top news story for 2023, it has to continue...
Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...
One in nine Americans age 65 and older has Alzheimer’s disease (AD), a devastating illness that...
Mental health treatment for women who are pregnant or lactating is crucial to ensure positive...
Chronic kidney disease (CKD) is known as a “silent disease” because as many as 90% of patients...
As therapies become increasingly complex and personalized, it is imperative that physicians...
"Healthcare audience targeting has changed fast, and expectations have climbed even faster." As HealthVerity Vice President of Marketing, Amy Sitnick, put it at the start of a recent webinar, “Audience advertising targeting has gotten very complicate...