---
title: HealthVerity Blog (13)
description: Read the latest insights and research from the HealthVerity team. (13)
image: https://blog.healthverity.com/hubfs/healthverity-blog.png
---

Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/)

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- How We Help 
    - Featured Content 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Life Sciences](https://healthverity.com/life-sciences/)
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
    - Data Ecosystem 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Precision Event Alerts](https://healthverity.com/precision-event-alerts/)
          - [HealthVerity Mastersets](https://healthverity.com/mastersets/portal/)
          - [Media Measurement](https://healthverity.com/media-measurement/)
          - [Insurance Underwriting](https://healthverity.com/insurance-underwriting/)
    - Technology Products 
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
          - [HealthVerity FLOW](https://healthverity.com/flow/portal/)
          - [Governance Manager](https://healthverity.com/governance-manager/)
          - [Smart Contracts](https://healthverity.com/smart-contracts-manager/)
- Symphony 
    - Symphony Health Platform 
          - [Symphony Health Overview](https://healthverity.com/symphony-health/overview/)
          - [Integrated Dataverse](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
    - Symphony Solutions 
          - [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/)
          - [HealthRankings](https://healthverity.com/symphony-health/health-rankings/)
          - [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/)
          - [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/)
          - [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/)
    - Symphony Products 
          - [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf)
          - [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf)
          - [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf)
          - [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf)
          - [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf)
          - [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf)
          - [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf)
          - [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf)
    - Symphony Technology 
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf)
          - [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/)
- Who We Serve 
    - [Life Sciences](https://healthverity.com/life-sciences/)
    - [Government](https://healthverity.com/government/)
    - [Insurance](https://healthverity.com/insurance/)
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    - [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/)
- Resources 
    - [HealthVerity Blog](https://blog.healthverity.com/)
    - [News & Events](https://healthverity.com/resources/news-and-events/)
    - [Resource Library](https://healthverity.com/resources/resource-library/)
    - [Publications](https://healthverity.com/resources/publications/)
    - [The IPGE Approach](https://healthverity.com/ipge-approach/)
    - [Zombie Data Explained](https://healthverity.com/get-verified/)
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- How We Help
- Symphony
- Who We Serve
- Resources
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)

[Request Demo](https://healthverity.com/request-demo/)

 Featured Content

<https://healthverity.com/marketplace/healthverity-marketplace/>

###### HealthVerity MarketplaceTM

 The nation’s largest healthcare and consumer data ecosystem

<https://healthverity.com/pathways/>

###### taXonomy Pathways

 Unique features per therapeutic area with claims, labs and EHR including notes

<https://healthverity.com/exos/>

###### HealthVerity eXOs

 AI-native real-world evidence generation

<https://healthverity.com/identity-manager/>

###### Identity Manager (HVID)

 Standalone de-identification as a service

 Data Ecosystem

<https://healthverity.com/marketplace/healthverity-marketplace/> HealthVerity MarketplaceTM

<https://healthverity.com/taxonomy-portal/> HealthVerity TaxonomySM

<https://healthverity.com/notes/> HealthVerity Notes

<https://healthverity.com/precision-event-alerts/> Precision Event Alerts

<https://healthverity.com/mastersets/portal/> HealthVerity Mastersets

<https://healthverity.com/media-measurement/> Media Measurement

<https://healthverity.com/audiences/> Syndicated Audiences

<https://healthverity.com/insurance-underwriting/> Insurance Underwriting

 Technology Products

<https://healthverity.com/identity-manager/> Identity Manager (HVID)

<https://healthverity.com/healthverity-for-clinical-trial-linkage/> HealthVerity for Clinical Trial Linkage

<https://healthverity.com/healthverity-for-commercial/> HealthVerity for Commercial

<https://healthverity.com/smart-contracts-manager/> Smart Contracts

<https://healthverity.com/healthverity-for-registries/> HealthVerity for Registries

 Symphony Health Platform

<https://healthverity.com/symphony-health/overview/>

###### Symphony Health Overview

 Seamless Data. Stronger Insights. Smarter Decisions.

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/>

###### Integrated Dataverse

 Integrated Dataverse (IDV®) is de-identified claims data platform that combines medical, hospital, prescription, and demographic data into a single unifed view.

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/>

###### Symphony HealthCloud

 Securely store, integrate, access, and analyze virtually unlimited volumes of data with Symphony HealthCloud.

 Symphony Solutions

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Health technology and business intelligence solutions

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> Integrated Dataverse and Source Solutions

<https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/> Brand strategy and sales

<https://healthverity.com/symphony-health/health-rankings/> HealthRankings

<https://healthverity.com/symphony-health/solve-market-access-challenges/> Market access

<https://healthverity.com/symphony-health/understand-the-patient-journey/> Patient Journey

<https://healthverity.com/symphony-health/making-medicines-more-affordable/> Medicines affordability

 Symphony Products

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf> PayerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf> PrescriberSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf> PatientSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf> PatientSourceCompleteTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf> PatientSourceDUOTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf> Symphony FLEXTM

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> CustomerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf> DiagnosticSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf> NonRetailSource®

 Symphony Technology

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Symphony HealthCloud

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Synoma Data Integration

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf> Vantage Applications

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/> Metys

<https://healthverity.com/life-sciences/>

###### Life Sciences

 Technology solutions from development through commercialization

<https://healthverity.com/channel-partners/>

###### Channel Partners

 HealthVerity enables partners to unlock unprecedented value and insights for clients

<https://healthverity.com/government/>

###### Government

 Comprehensive and compliant solutions to manage the nation’s care

<https://healthverity.com/data-ecosystem-partners/>

###### Data Ecosystem Partners

 Join the nation’s largest data partner ecosystem

<https://healthverity.com/insurance/>

###### Insurance

 Insurance-grade solutions that excel in managing risk and rebates

<https://blog.healthverity.com/>

###### HealthVerity Blog

 Insights and updates from industry experts

<https://healthverity.com/resources/publications/>

###### Publications

 Peer-reviewed research and discoveries

<https://healthverity.com/resources/news-and-events/>

###### News & Events

 Stay informed about our latest announcements and happenings

<https://healthverity.com/ipge-approach/>

###### The IPGE Approach

 Fundamentals that power everything that we do and every solution we offer

<https://www.healthverity.com/resources/resource-library/>

###### Resource Library

 Explore guides, webinars, and tools to enhance your understanding

<http://www.healthverity.com/get-verified>

###### Zombie Data Explained

 Learn how data quality drives better research outcomes

# HealthVerity Blog

[know more](https://www.hubspot.com/)

- Read the latest insights from the HealthVerity team.

[![Know what others can’t: Real-world data gaps holding commercial teams back](https://blog.healthverity.com/hs-fs/hubfs/know-what-others-cant-featured-1.png?width=352&name=know-what-others-cant-featured-1.png)](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

#### [Know what others can’t: Real-world data gaps holding commercial teams back](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

By [Paul Cariola, Senior Principal Consultant](https://blog.healthverity.com/author/paul-cariola-senior-principal-consultant)  October 9, 2026

The therapeutic market that you know is shaped by the healthcare data that you can see. But when critical medical, specialty, clinical or longitudinal signals are absent from that view, the picture (and the decisions based on it) is less clear. ...

[Read More](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

[![What is real-world data?](https://blog.healthverity.com/hubfs/what-is-real-world-data.png)](https://blog.healthverity.com/what-is-real-world-data)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [What is real-world data?](https://blog.healthverity.com/what-is-real-world-data)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 28, 2023

The use of real-world data has been gaining traction in the healthcare and life sciences...

[Read More](https://blog.healthverity.com/what-is-real-world-data)

[![Synchronizing Real-World Data for Faster Disease Outbreak Response](https://blog.healthverity.com/hubfs/Synchronizing-real-word-data-for-a-quicker-response-to-disease-outbreaks-2.jpg)](https://blog.healthverity.com/synchronizing-real-world-data-for-a-quicker-response-to-disease-outbreaks)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Synchronizing Real-World Data for Faster Disease Outbreak Response](https://blog.healthverity.com/synchronizing-real-world-data-for-a-quicker-response-to-disease-outbreaks)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 6, 2023

With the proliferation of data available today and strides in technology leading to advances in...

[Read More](https://blog.healthverity.com/synchronizing-real-world-data-for-a-quicker-response-to-disease-outbreaks)

[![Syncing versus linking: A patient’s clinical trial journey](https://blog.healthverity.com/hubfs/syncing-versus-linking-2.jpg)](https://blog.healthverity.com/syncing-versus-linking)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [Syncing versus linking: A patient’s clinical trial journey](https://blog.healthverity.com/syncing-versus-linking)

By [Michael Eckrote, vice president, technical solutions](https://blog.healthverity.com/author/michael-eckrote-vice-president-technical-solutions)  August 30, 2023

As precision medicines and highly individualized therapies become more common, patients are...

[Read More](https://blog.healthverity.com/syncing-versus-linking)

[![Synchronizing real-world data to better protect public health](https://blog.healthverity.com/hubfs/synchronizing-real-world-data-to-better-protect-public-health-1.jpg)](https://blog.healthverity.com/synchronizing-real-world-data-to-better-protect-public-health)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Synchronizing real-world data to better protect public health](https://blog.healthverity.com/synchronizing-real-world-data-to-better-protect-public-health)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  August 9, 2023

As we venture further into the digital age, there is a proliferation of data available today that,...

[Read More](https://blog.healthverity.com/synchronizing-real-world-data-to-better-protect-public-health)

[![Overcoming obstacles to AI-ready healthcare data](https://blog.healthverity.com/hubfs/overcoming-obstacles-to-ai-ready-healthcare-data.jpg)](https://blog.healthverity.com/overcoming-obstacles-to-ai-ready-data)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights)

###### [Overcoming obstacles to AI-ready healthcare data](https://blog.healthverity.com/overcoming-obstacles-to-ai-ready-data)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  August 2, 2023

If artificial intelligence (AI) is going to remain the top news story for 2023, it has to continue...

[Read More](https://blog.healthverity.com/overcoming-obstacles-to-ai-ready-data)

[![The Token Is Broken: Rethinking Patient Tokenization](https://blog.healthverity.com/hubfs/the-token-is-broken3.png)](https://blog.healthverity.com/the-token-is-broken)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [The Token Is Broken: Rethinking Patient Tokenization](https://blog.healthverity.com/the-token-is-broken)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  July 20, 2023

Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...

[Read More](https://blog.healthverity.com/the-token-is-broken)

[![Maternal mental health matters](https://blog.healthverity.com/hubfs/blog-maternal-mental-health-matters-featured.png)](https://blog.healthverity.com/maternal-mental-health-matters)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Maternal mental health matters](https://blog.healthverity.com/maternal-mental-health-matters)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  May 25, 2023

Mental health treatment for women who are pregnant or lactating is crucial to ensure positive...

[Read More](https://blog.healthverity.com/maternal-mental-health-matters)

[![Using real-world data to study chronic kidney disease progression](https://blog.healthverity.com/hubfs/CKD-Journey-1-1.jpg)](https://blog.healthverity.com/the-chronic-kidney-disease-journey)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Using real-world data to study chronic kidney disease progression](https://blog.healthverity.com/the-chronic-kidney-disease-journey)

By [Laura Budurlean, PhD, Content Marketing Manager](https://blog.healthverity.com/author/laura-budurlean)  March 28, 2023

Chronic kidney disease (CKD) often progresses without noticeable symptoms, leaving many people...

[Read More](https://blog.healthverity.com/the-chronic-kidney-disease-journey)

[![How to Target the Right Physicians Using Trigger Programs](https://blog.healthverity.com/hubfs/How%20to%20Target%20the%20Right%20Physicians%20Using%20Trigger%20Programs-2-1.jpg)](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharma](https://blog.healthverity.com/tag/commercial-pharma)

###### [How to Target the Right Physicians Using Trigger Programs](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  March 15, 2023

As therapies become increasingly complex and personalized, it is imperative that physicians...

[Read More](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs)

[![The Path Forward: Revealing the Rare Disease Patient Journey](https://blog.healthverity.com/hubfs/LinkedIn%20in-stream%201200%20x%20628%20-%2022-04-25%20INFORMS%20Blog%20Post%20%E2%80%93%201.jpg)](https://blog.healthverity.com/revealing-the-rare-disease-patient-journey)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [The Path Forward: Revealing the Rare Disease Patient Journey](https://blog.healthverity.com/revealing-the-rare-disease-patient-journey)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  February 28, 2023

While each rare disease individually impacts only 200,000 people or less, with 7,000 known rare...

[Read More](https://blog.healthverity.com/revealing-the-rare-disease-patient-journey)

###### Search

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###### Popular Post

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## [Know what others can’t: Real-world data gaps holding commercial teams back](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

The therapeutic market that you know is shaped by the healthcare data that you can see. But when critical medical, specialty, clinical or longitudinal signals are absent from that view, the picture (and the decisions based on it) is less clear.

[Read more](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

- [Solutions & Best Practices (82)](https://blog.healthverity.com/tag/solutions-best-practices)
- [Trends & Insights (40)](https://blog.healthverity.com/tag/trends-insights)
- [Marketplace (RWD) (30)](https://blog.healthverity.com/tag/marketplace-rwd)
- [HEOR (29)](https://blog.healthverity.com/tag/heor)
- [Thought Leadership (25)](https://blog.healthverity.com/tag/thought-leadership)
- [Industry Updates (19)](https://blog.healthverity.com/tag/industry-updates)
- [Open & Closed Claims (18)](https://blog.healthverity.com/tag/open-closed-claims)
- [Case Studies (13)](https://blog.healthverity.com/tag/case-studies)
- [Commercial Pharma (12)](https://blog.healthverity.com/tag/commercial-pharma)
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