Discover new dimensions in audience targeting and media measurement
Healthcare brand marketing is at a crossroads. With patients taking a more active role in their...
Menopause at a turning point: RWD matters more than ever
A recent CNBC article used HealthVerity real-world data (RWD) to highlight a shortage of estrogen patches that is visible in RWD as demand for menopause support skyrockets. Menopause affects millions of women, yet it has long remained one of the...
More than data: Synchronizing the breast cancer patient story
One in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, that’s one...
How FDA’s New Real-World Data Guidance Solves 3 Big Problems
In case you missed it, at the end of August, the FDA released new guidance on how to approach...
Synchronizing real-world data to improve drug safety
In our series on how Privacy-Preserving Record Linkage (PPRL) technology can help government...
What is real-world data?
The use of real-world data has been gaining traction in the healthcare and life sciences...
Synchronizing Real-World Data for Faster Disease Outbreak Response
With the proliferation of data available today and strides in technology leading to advances in...
Syncing versus linking: A patient’s clinical trial journey
As precision medicines and highly individualized therapies become more common, patients are...
Synchronizing real-world data to better protect public health
As we venture further into the digital age, there is a proliferation of data available today that,...
Overcoming obstacles to AI-ready healthcare data
If artificial intelligence (AI) is going to remain the top news story for 2023, it has to continue...
The Token Is Broken: Rethinking Patient Tokenization
Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...