What’s Broken in Audience Targeting - And How to Fix It
The one constant in healthcare marketing is change, particularly in four key areas: Evolving...
The Missing Pieces: How Rare Disease Diagnoses Come Together
Rare diseases may be individually uncommon, but collectively they affect an estimated 30 million people in the United States. Yet for many patients, the path to diagnosis spans years, sometimes decades. Symptoms appear one at a time. Specialists...
Unlock open and closed claims data with taXOnomy: Claim better outreach
In the evolving world of real-world data (RWD), pharmaceutical companies are increasingly focused...
A guide to optimizing real-world data: Hospital chargemaster
In our series exploring the benefits, considerations and use cases for various types of real-world...
Advancing COVID-19 Research with the National Cancer Institute
Background of the CRWDi project While the COVID-19 pandemic is behind us, the virus remains a...
A guide to optimizing real-world data: Electronic medical records
The healthcare industry has moved away from paper charts and file folders in favor of electronic...
Beyond the numbers: indirect ways to assess patient matching accuracy metrics
Part 4: Indirect and qualitative metrics for matching accuracy [Part 4] of Matching Accuracy...
Unlock better outcomes with real-world closed claims data from taXonomy
As high-value therapies become the new norm,life sciences teams need closed claims data that...
The biomarker advantage
HealthVerity COO Andrew Goldberg recently sat down with Quest Diagnostics’ Director, Health...
Open claims vs. closed payer claims: What’s the difference?
Open claims and closed payer claims data are essential for understanding the status and activities...
Manageable medical device monitoring with real-world data
The FDA often requires some sort of post-market surveillance for medical devices to determine the...