---
title: HealthVerity Blog (6)
description: Read the latest insights and research from the HealthVerity team. (6)
image: https://blog.healthverity.com/hubfs/healthverity-blog.png
---

Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/)

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- How We Help 
    - Featured Content 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Life Sciences](https://healthverity.com/life-sciences/)
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
    - Data Ecosystem 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Precision Event Alerts](https://healthverity.com/precision-event-alerts/)
          - [HealthVerity Mastersets](https://healthverity.com/mastersets/portal/)
          - [Media Measurement](https://healthverity.com/media-measurement/)
          - [Insurance Underwriting](https://healthverity.com/insurance-underwriting/)
    - Technology Products 
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
          - [HealthVerity FLOW](https://healthverity.com/flow/portal/)
          - [Governance Manager](https://healthverity.com/governance-manager/)
          - [Smart Contracts](https://healthverity.com/smart-contracts-manager/)
- Symphony 
    - Symphony Health Platform 
          - [Symphony Health Overview](https://healthverity.com/symphony-health/overview/)
          - [Integrated Dataverse](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
    - Symphony Solutions 
          - [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/)
          - [HealthRankings](https://healthverity.com/symphony-health/health-rankings/)
          - [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/)
          - [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/)
          - [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/)
    - Symphony Products 
          - [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf)
          - [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf)
          - [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf)
          - [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf)
          - [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf)
          - [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf)
          - [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf)
          - [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf)
    - Symphony Technology 
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf)
          - [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/)
- Who We Serve 
    - [Life Sciences](https://healthverity.com/life-sciences/)
    - [Government](https://healthverity.com/government/)
    - [Insurance](https://healthverity.com/insurance/)
    - [Channel Partners](https://healthverity.com/channel-partners/)
    - [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/)
- Resources 
    - [HealthVerity Blog](https://blog.healthverity.com/)
    - [News & Events](https://healthverity.com/resources/news-and-events/)
    - [Resource Library](https://healthverity.com/resources/resource-library/)
    - [Publications](https://healthverity.com/resources/publications/)
    - [The IPGE Approach](https://healthverity.com/ipge-approach/)
    - [Zombie Data Explained](https://healthverity.com/get-verified/)
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)

[Request Demo](https://healthverity.com/request-demo/)

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- How We Help
- Symphony
- Who We Serve
- Resources
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)

[Request Demo](https://healthverity.com/request-demo/)

 Featured Content

<https://healthverity.com/marketplace/healthverity-marketplace/>

###### HealthVerity MarketplaceTM

 The nation’s largest healthcare and consumer data ecosystem

<https://healthverity.com/pathways/>

###### taXonomy Pathways

 Unique features per therapeutic area with claims, labs and EHR including notes

<https://healthverity.com/exos/>

###### HealthVerity eXOs

 AI-native real-world evidence generation

<https://healthverity.com/identity-manager/>

###### Identity Manager (HVID)

 Standalone de-identification as a service

 Data Ecosystem

<https://healthverity.com/marketplace/healthverity-marketplace/> HealthVerity MarketplaceTM

<https://healthverity.com/taxonomy-portal/> HealthVerity TaxonomySM

<https://healthverity.com/notes/> HealthVerity Notes

<https://healthverity.com/precision-event-alerts/> Precision Event Alerts

<https://healthverity.com/mastersets/portal/> HealthVerity Mastersets

<https://healthverity.com/media-measurement/> Media Measurement

<https://healthverity.com/audiences/> Syndicated Audiences

<https://healthverity.com/insurance-underwriting/> Insurance Underwriting

 Technology Products

<https://healthverity.com/identity-manager/> Identity Manager (HVID)

<https://healthverity.com/healthverity-for-clinical-trial-linkage/> HealthVerity for Clinical Trial Linkage

<https://healthverity.com/healthverity-for-commercial/> HealthVerity for Commercial

<https://healthverity.com/smart-contracts-manager/> Smart Contracts

<https://healthverity.com/healthverity-for-registries/> HealthVerity for Registries

 Symphony Health Platform

<https://healthverity.com/symphony-health/overview/>

###### Symphony Health Overview

 Seamless Data. Stronger Insights. Smarter Decisions.

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/>

###### Integrated Dataverse

 Integrated Dataverse (IDV®) is de-identified claims data platform that combines medical, hospital, prescription, and demographic data into a single unifed view.

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/>

###### Symphony HealthCloud

 Securely store, integrate, access, and analyze virtually unlimited volumes of data with Symphony HealthCloud.

 Symphony Solutions

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Health technology and business intelligence solutions

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> Integrated Dataverse and Source Solutions

<https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/> Brand strategy and sales

<https://healthverity.com/symphony-health/health-rankings/> HealthRankings

<https://healthverity.com/symphony-health/solve-market-access-challenges/> Market access

<https://healthverity.com/symphony-health/understand-the-patient-journey/> Patient Journey

<https://healthverity.com/symphony-health/making-medicines-more-affordable/> Medicines affordability

 Symphony Products

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf> PayerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf> PrescriberSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf> PatientSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf> PatientSourceCompleteTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf> PatientSourceDUOTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf> Symphony FLEXTM

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> CustomerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf> DiagnosticSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf> NonRetailSource®

 Symphony Technology

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Symphony HealthCloud

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Synoma Data Integration

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf> Vantage Applications

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/> Metys

<https://healthverity.com/life-sciences/>

###### Life Sciences

 Technology solutions from development through commercialization

<https://healthverity.com/channel-partners/>

###### Channel Partners

 HealthVerity enables partners to unlock unprecedented value and insights for clients

<https://healthverity.com/government/>

###### Government

 Comprehensive and compliant solutions to manage the nation’s care

<https://healthverity.com/data-ecosystem-partners/>

###### Data Ecosystem Partners

 Join the nation’s largest data partner ecosystem

<https://healthverity.com/insurance/>

###### Insurance

 Insurance-grade solutions that excel in managing risk and rebates

<https://blog.healthverity.com/>

###### HealthVerity Blog

 Insights and updates from industry experts

<https://healthverity.com/resources/publications/>

###### Publications

 Peer-reviewed research and discoveries

<https://healthverity.com/resources/news-and-events/>

###### News & Events

 Stay informed about our latest announcements and happenings

<https://healthverity.com/ipge-approach/>

###### The IPGE Approach

 Fundamentals that power everything that we do and every solution we offer

<https://www.healthverity.com/resources/resource-library/>

###### Resource Library

 Explore guides, webinars, and tools to enhance your understanding

<http://www.healthverity.com/get-verified>

###### Zombie Data Explained

 Learn how data quality drives better research outcomes

# HealthVerity Blog

[know more](https://www.hubspot.com/)

- Read the latest insights from the HealthVerity team.

[![Know what others can’t: Real-world data gaps holding commercial teams back](https://blog.healthverity.com/hs-fs/hubfs/know-what-others-cant-featured-1.png?width=352&name=know-what-others-cant-featured-1.png)](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

#### [Know what others can’t: Real-world data gaps holding commercial teams back](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

By [Paul Cariola, Senior Principal Consultant](https://blog.healthverity.com/author/paul-cariola-senior-principal-consultant)  October 9, 2026

The therapeutic market that you know is shaped by the healthcare data that you can see. But when critical medical, specialty, clinical or longitudinal signals are absent from that view, the picture (and the decisions based on it) is less clear. ...

[Read More](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

[![Understanding the breast cancer patient journey in 2025](https://blog.healthverity.com/hubfs/understanding-the-breast-cancer-patient-journey-in-2025-featured.png)](https://blog.healthverity.com/understanding-the-breast-cancer-patient-journey-in-2025)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Open & Closed Claims](https://blog.healthverity.com/tag/open-closed-claims)

###### [Understanding the breast cancer patient journey in 2025](https://blog.healthverity.com/understanding-the-breast-cancer-patient-journey-in-2025)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 29, 2025

October is Breast Cancer Awareness Month. While pink ribbons and fundraising campaigns help bring...

[Read More](https://blog.healthverity.com/understanding-the-breast-cancer-patient-journey-in-2025)

[![How AI is changing epidemiology and real-world evidence](https://blog.healthverity.com/hubfs/ask-an-expert-blog-featured-alt-5.png)](https://blog.healthverity.com/how-ai-is-changing-epidemiology-and-real-world-evidence)

[Thought Leadership](https://blog.healthverity.com/tag/thought-leadership) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [How AI is changing epidemiology and real-world evidence](https://blog.healthverity.com/how-ai-is-changing-epidemiology-and-real-world-evidence)

By [Alexa Woodward, Ph.D.](https://blog.healthverity.com/author/alexa-woodward-ph-d)  October 23, 2025

AI changed how we discover medicines. What's next? In just a few years, artificial intelligence...

[Read More](https://blog.healthverity.com/how-ai-is-changing-epidemiology-and-real-world-evidence)

[![How taXonomy Pathways builds comprehensive patient journeys](https://blog.healthverity.com/hubfs/pathways-blog-featured.png)](https://blog.healthverity.com/how-taxonomy-pathways-builds-comprehensive-patient-journeys)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Open & Closed Claims](https://blog.healthverity.com/tag/open-closed-claims)

###### [How taXonomy Pathways builds comprehensive patient journeys](https://blog.healthverity.com/how-taxonomy-pathways-builds-comprehensive-patient-journeys)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 21, 2025

In a recent webinar, the HealthVerity team including Alexa Woodward, Ph.D., Director of Strategic...

[Read More](https://blog.healthverity.com/how-taxonomy-pathways-builds-comprehensive-patient-journeys)

[![RWE with transparent AI: Insights from the HealthVerity eXOs webinar](https://blog.healthverity.com/hubfs/rwe-with-transparent-ai-insights-featured-1.png)](https://blog.healthverity.com/rwe-with-transparent-ai-insights-from-healthverity-exos-webinar)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [AI](https://blog.healthverity.com/tag/ai) [eXOs](https://blog.healthverity.com/tag/exos)

###### [RWE with transparent AI: Insights from the HealthVerity eXOs webinar](https://blog.healthverity.com/rwe-with-transparent-ai-insights-from-healthverity-exos-webinar)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 20, 2025

When we introduced HealthVerity eXOs, an agentic AI platform powered by Medeloop, in our recent...

[Read More](https://blog.healthverity.com/rwe-with-transparent-ai-insights-from-healthverity-exos-webinar)

[![Real-world data for heart failure: Closing evidence gaps across the patient journey](https://blog.healthverity.com/hubfs/real-world-data-for-heart-failure-featured.png)](https://blog.healthverity.com/real-world-data-for-heart-failure-closing-evidence-gaps-across-the-patient-journey)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Open & Closed Claims](https://blog.healthverity.com/tag/open-closed-claims)

###### [Real-world data for heart failure: Closing evidence gaps across the patient journey](https://blog.healthverity.com/real-world-data-for-heart-failure-closing-evidence-gaps-across-the-patient-journey)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 16, 2025

The evolution of heart failure treatment and research Heart failure remains one of the most...

[Read More](https://blog.healthverity.com/real-world-data-for-heart-failure-closing-evidence-gaps-across-the-patient-journey)

[![GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/hubfs/glp-1-real%E2%80%90world-data-for-obesity-featured.png)](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Open & Closed Claims](https://blog.healthverity.com/tag/open-closed-claims)

###### [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 9, 2025

The rise of GLP-1 therapies and the evolution of obesity treatment Over 40% of adults in the U.S....

[Read More](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care)

[![Back to breakthrough data: HealthVerity Marketplace for healthcare data](https://blog.healthverity.com/hubfs/back-to-breakthrough-data-blog-featured.png)](https://blog.healthverity.com/back-to-breakthrough-data-healthverity-marketplace-for-healthcare-data)

[Marketplace (RWD)](https://blog.healthverity.com/tag/marketplace-rwd)

###### [Back to breakthrough data: HealthVerity Marketplace for healthcare data](https://blog.healthverity.com/back-to-breakthrough-data-healthverity-marketplace-for-healthcare-data)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 2, 2025

Recently, HealthVerity COO and co-founder Andrew Goldberg spoke at a timely webinar: Back to...

[Read More](https://blog.healthverity.com/back-to-breakthrough-data-healthverity-marketplace-for-healthcare-data)

[![Real-world evidence on cenobamate monotherapy in epilepsy](https://blog.healthverity.com/hubfs/Real-world-evidence-on-cenobamate-monotherapy-in-epilepsy-featured.png)](https://blog.healthverity.com/real-world-evidence-on-cenobamate-monotherapy-in-epilepsy)

[Case Studies](https://blog.healthverity.com/tag/case-studies) [Marketplace (RWD)](https://blog.healthverity.com/tag/marketplace-rwd)

###### [Real-world evidence on cenobamate monotherapy in epilepsy](https://blog.healthverity.com/real-world-evidence-on-cenobamate-monotherapy-in-epilepsy)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 22, 2025

Why real-world data matters in epilepsy research Epilepsy affects millions of adults in the United...

[Read More](https://blog.healthverity.com/real-world-evidence-on-cenobamate-monotherapy-in-epilepsy)

[![Top ways to close the evidence gap before year end: taXonomy Pathways](https://blog.healthverity.com/hubfs/taXonomy-pathways-closing-the-evidence-gap-before-year-end-blog-1.png)](https://blog.healthverity.com/top-ways-to-close-the-evidence-gap-before-year-end-taxonomy-pathways)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Open & Closed Claims](https://blog.healthverity.com/tag/open-closed-claims)

###### [Top ways to close the evidence gap before year end: taXonomy Pathways](https://blog.healthverity.com/top-ways-to-close-the-evidence-gap-before-year-end-taxonomy-pathways)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 18, 2025

Turning claims into interoperable evidence More means more. In a world where anyone can make...

[Read More](https://blog.healthverity.com/top-ways-to-close-the-evidence-gap-before-year-end-taxonomy-pathways)

[![Fierce Pharma Week 2025: Building audiences with the same data that built the drug](https://blog.healthverity.com/hubfs/FIERCE%202025%20header%20image%20blog.jpg)](https://blog.healthverity.com/fierce-pharma-week-2025-building-audiences-with-the-same-data-that-built-the-drug)

[Industry Updates](https://blog.healthverity.com/tag/industry-updates) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Fierce Pharma Week 2025: Building audiences with the same data that built the drug](https://blog.healthverity.com/fierce-pharma-week-2025-building-audiences-with-the-same-data-that-built-the-drug)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 16, 2025

Thank you for visiting HealthVerity at Fierce 2025 HealthVerity had a fantastic week at Fierce...

[Read More](https://blog.healthverity.com/fierce-pharma-week-2025-building-audiences-with-the-same-data-that-built-the-drug)

###### Search

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###### Category

- [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)
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- [Marketplace (RWD)](https://blog.healthverity.com/tag/marketplace-rwd)
- [HEOR](https://blog.healthverity.com/tag/heor)
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- [Clinical Notes](https://blog.healthverity.com/tag/clinical-notes)
- [Rare Diseases](https://blog.healthverity.com/tag/rare-diseases)

###### Popular Post

- [The GLP-1 trend: What the real-world data reveals](https://blog.healthverity.com/the-glp-1-surge-what-the-real-world-data-reveals)
- [GLP-1 trends 2025: real-world data, patient outcomes & future therapies](https://blog.healthverity.com/glp-1-trends-2025-real-world-data-patient-outcomes-future-therapies)
- [Open claims vs. closed payer claims: What’s the difference?](https://blog.healthverity.com/open-claims-vs-closed-payer-claims)
- [An integrated approach for deeper insight with both open and closed claims data](https://blog.healthverity.com/an-integrated-approach-for-deeper-insight-with-both-open-and-closed-claims-data)
- [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care)

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## [Know what others can’t: Real-world data gaps holding commercial teams back](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

The therapeutic market that you know is shaped by the healthcare data that you can see. But when critical medical, specialty, clinical or longitudinal signals are absent from that view, the picture (and the decisions based on it) is less clear.

[Read more](https://blog.healthverity.com/know-what-others-cant-about-your-market-real-world-data-gaps-holding-commercial-teams-back)

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