Powering the next generation of audience targeting, activation and measurement
The one constant in healthcare marketing is change, particularly in four key areas: Evolving...
Topic
Solutions & Best Practices
HealthVerity taXOnomy webinar recap: Claim better outreach
In recent years, there has been a shift in the pharmaceutical industry with more and more specialty...
A guide to optimizing real-world data: Hospital chargemaster
In our series exploring the benefits, considerations and use cases for various types of real-world...
Case study: Partnering with the National Cancer Institute to advance COVID-19 research
Background While the COVID-19 pandemic is behind us, the virus remains a concern that needs to be...
A guide to optimizing real-world data: Electronic medical records
The healthcare industry has moved away from paper charts and file folders in favor of electronic...
Diversity on demand: How to meet new FDA guidance for clinical trials
The FDA recently released draft guidance that provides details on creating Diversity Action Plans...
HealthVerity taXonomy webinar recap: Claim better outcomes
As the industry develops increasingly complex treatments to address unmet clinical needs, it is...
Open claims vs. closed payer claims: What’s the difference?
Open claims and closed payer claims data are essential for understanding the status and activities...
Manageable medical device monitoring with real-world data
The FDA often requires some sort of post-market surveillance for medical devices to determine the...
Mastering precision, not indecision in real-world data
Real-world data (RWD) offers a multitude of use cases that can benefit pharmaceutical companies...