Discover new dimensions in audience targeting and media measurement
Healthcare brand marketing is at a crossroads. With patients taking a more active role in their...
Topic
Solutions & Best Practices (6)
Synchronizing real-world data to improve drug safety
In our series on how Privacy-Preserving Record Linkage (PPRL) technology can help government...
What is real-world data?
The use of real-world data has been gaining traction in the healthcare and life sciences...
Synchronizing Real-World Data for Faster Disease Outbreak Response
With the proliferation of data available today and strides in technology leading to advances in...
Syncing versus linking: A patient’s clinical trial journey
As precision medicines and highly individualized therapies become more common, patients are...
Synchronizing real-world data to better protect public health
As we venture further into the digital age, there is a proliferation of data available today that,...
The Token Is Broken: Rethinking Patient Tokenization
Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...
A path plagued by progression: The chronic kidney disease journey
Chronic kidney disease (CKD) is known as a “silent disease” because as many as 90% of patients...
How to Target the Right Physicians Using Trigger Programs
As therapies become increasingly complex and personalized, it is imperative that physicians...
The Path Forward: Revealing the Rare Disease Patient Journey
While each rare disease individually impacts only 200,000 people or less, with 7,000 known rare...