Discover new dimensions in audience targeting and media measurement
Healthcare brand marketing is at a crossroads. With patients taking a more active role in their...
Topic
Solutions & Best Practices (4)
Synchronizing real-world data to improve drug safety
In our series on how Privacy-Preserving Record Linkage (PPRL) technology can help government...
What is real-world data?
The use of real-world data has been gaining traction in the healthcare and life sciences...
Synchronizing Real-World Data for Faster Disease Outbreak Response
With the proliferation of data available today and strides in technology leading to advances in...
Syncing versus linking: A patient’s clinical trial journey
In a world where precision medicines are becoming more and more common, and the development of...
Synchronizing real-world data to better protect public health
As we venture further into the digital age, there is a proliferation of data available today that,...
The Token Is Broken: Rethinking Patient Tokenization
Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...
Aiding the advancement of Alzheimer’s treatment
One in nine Americans age 65 and older has Alzheimer’s disease (AD), a devastating illness that...
A path plagued by progression: The chronic kidney disease journey
Chronic kidney disease (CKD) is known as a “silent disease” because as many as 90% of patients...
How to Target the Right Physicians Using Trigger Programs
As therapies become increasingly complex and personalized, it is imperative that physicians...