--- title: How Longitudinal Patient Insights Transform Clinical Trials description: COVID-19 has heightened the need for expanded insights into clinical trial populations during and post trial. Bridging clinical and real-world data is key. image: https://blog.healthverity.com/hubfs/HealthVerity%20Plus%20-%20Medidata%20-%20Blog%20Thumbnail.png --- Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. 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With more immediate access to real-world data, clinical trial design, study effectiveness and real-time research can improve drastically.  Sandy Leonard, VP RWE at HealthVerity was joined by Akiko Shimamura, Senior Director, Medical Analytics & Outcomes Research at Medidata for the latest HealthVerity Plus webinar: The role of RWE: Longitudinal patient insights bridging clinical and real-word data. The two discussed how the elimination of data silos amongst real-world and clinical trial data will advance real-world evidence and ultimately drive better patient outcomes in ongoing and prospective clinical trials. If you missed the webinar, [view the full recording](https://info.healthverity.com/webinar-healthverity-plus-medidata) to: - Gain insights into how your key challenges in post-market surveillance are solved by integrating real-world data and clinical trial data. - Learn how longitudinal patient insights (LPI) can de-risk your clinical trials, lower the costs of follow-up studies and enhance insights. - Explore the critical components for successful implementation of LPI in your clinical development program (e.g., data privacy, security and compliance, expertise). - Delve into cutting edge cases already underway with top pharma companies. #### Content recap: **There is tremendous momentum and value in incorporating real-world evidence and real-world data into clinical development, but there are a few challenges in the way:** - Clinical trial data and real world data have existed as separate silos - It’s well known that the data silos pose a major constraint on our ability to understand: ![The challenge: costly data silos](https://lh5.googleusercontent.com/3i9TXqgXuTD0by-0_4yNClIjB67iVXp2tqx_t66CVO12jUYy0_p7ysYZJBzet9B2bnYVq4pT6LBQ6cUlJ_YvE_xd6sQVr9X1j3cUU7vMkrvnVKqzcSBGHcEZSF9_AY7ldNm4dQzl) --- **This leads to missed opportunities:** - **Clinical trials** – There are often endpoints that cannot be measured within the confines of the trial. What if you could track long-term outcomes relevant for provider and payer discussions during or after the clinical trial?  - **Lost to follow up** – What if you could better understand what happens to those patients post-trial, or after they dropout? - **Innovative data** –  What if you could interface more directly with a patient (e.g., wearables to track activity), both during and after the trial? - **Phase IV trials** – What if you could complement CRF data capture in Phase IV, with the patient’s real-world data to decrease the number of visits and procedures required and reduce patient and site burden? - **Post-marketing surveillance** – What if you track patients after the clinical trial in real-world data and ahead of unexpected signals before full launch and market uptake? --- **The solution:** The elimination of data silos and creation of longitudinal patient insights via the HealthVerity ID - a consistent and unique patient ID - allows for HIPAA-compliant, accurate linkage of clinical trial and real-world data.  ![The solution: longitudinal patient insights](https://lh3.googleusercontent.com/FNzD-qqpLP9l4matuDXM4C-8Q6gQf740EpgL_Ar4xIT4MnUvjXMc8j1Dq7VlV2XCNpfVkKc5s24z6bYLzeOeL-qcpLq_cOIDuqdDgXxlmTYsHTSzkS3UijVUk5HNQ_L4Q2EJOJvy) View the webinar for the full conversation accompanied by detailed methodologies, use cases and live Q&A with the audience.  [![View the webinar](https://no-cache.hubspot.com/cta/default/5412465/f1f6ef2d-7ebc-4e4b-a7de-c6e3645fc51a.png)](https://cta-redirect.hubspot.com/cta/redirect/5412465/f1f6ef2d-7ebc-4e4b-a7de-c6e3645fc51a) ###### Category - [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) - [Trends & Insights](https://blog.healthverity.com/tag/trends-insights) - [HEOR](https://blog.healthverity.com/tag/heor) - [Thought Leadership](https://blog.healthverity.com/tag/thought-leadership) - [Marketplace](https://blog.healthverity.com/tag/marketplace) - [taXonomy](https://blog.healthverity.com/tag/taxonomy) - [Industry Updates](https://blog.healthverity.com/tag/industry-updates) - [Case Studies](https://blog.healthverity.com/tag/case-studies) - [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) - [Government](https://blog.healthverity.com/tag/government) - [AI](https://blog.healthverity.com/tag/ai) - [eXOs](https://blog.healthverity.com/tag/exos) - [Audiences](https://blog.healthverity.com/tag/audiences) - [taXonomy Pathways](https://blog.healthverity.com/tag/taxonomy-pathways) - [Notes](https://blog.healthverity.com/tag/notes) - [Rare Diseases](https://blog.healthverity.com/tag/rare-diseases) ###### Popular Post - [The GLP-1 trend: What the real-world data reveals](https://blog.healthverity.com/the-glp-1-surge-what-the-real-world-data-reveals) - [GLP-1 trends 2025: real-world data, patient outcomes & future therapies](https://blog.healthverity.com/glp-1-trends-2025-real-world-data-patient-outcomes-future-therapies) - [Open claims vs. closed payer claims: What’s the difference?](https://blog.healthverity.com/open-claims-vs-closed-payer-claims) - [What is Privacy Preserving Record Linkage (PPRL)?](https://blog.healthverity.com/what-is-privacy-preserving-record-linkage) - [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care) ###### Subscribe ### Similar Blogs [![The role of real-world data in advancement of Alzheimer’s treatments](https://blog.healthverity.com/hs-fs/hubfs/aiding-the-advancement-of-alzheimers-treatment-blog.png?width=352&name=aiding-the-advancement-of-alzheimers-treatment-blog.png)](https://blog.healthverity.com/the-role-of-real-world-data-in-advancement-of-alzheimers-treatments) #### [The role of real-world data in advancement of Alzheimer’s treatments](https://blog.healthverity.com/the-role-of-real-world-data-in-advancement-of-alzheimers-treatments) By [HealthVerity](https://blog.healthverity.com/author/healthverity) 3 April 2026 One in nine Americans age 65 and older has Alzheimer’s disease (AD), a devastating illness that... 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