Powering the next generation of audience targeting, activation and measurement
The one constant in healthcare marketing is change, particularly in four key areas: Evolving...
Case study: Partnering with the National Cancer Institute to advance COVID-19 research
Background While the COVID-19 pandemic is behind us, the virus remains a concern that needs to be studied. In the first half of 2024 alone, over 23,000 people in the United States died of the disease. The virus also continues to evolve, with the FDA...
HealthVerity taXOnomy webinar recap: Claim better outreach
In recent years, there has been a shift in the pharmaceutical industry with more and more specialty...
A guide to optimizing real-world data: Hospital chargemaster
In our series exploring the benefits, considerations and use cases for various types of real-world...
Case study: Partnering with the National Cancer Institute to advance COVID-19 research
Background While the COVID-19 pandemic is behind us, the virus remains a concern that needs to be...
A guide to optimizing real-world data: Electronic medical records
The healthcare industry has moved away from paper charts and file folders in favor of electronic...
Diversity on demand: How to meet new FDA guidance for clinical trials
The FDA recently released draft guidance that provides details on creating Diversity Action Plans...
HealthVerity taXonomy webinar recap: Claim better outcomes
As the industry develops increasingly complex treatments to address unmet clinical needs, it is...
The biomarker advantage
HealthVerity COO Andrew Goldberg recently sat down with Quest Diagnostics’ Director, Health...
Open claims vs. closed payer claims: What’s the difference?
Open claims and closed payer claims data are essential for understanding the status and activities...
Manageable medical device monitoring with real-world data
The FDA often requires some sort of post-market surveillance for medical devices to determine the...