Discover new dimensions in audience targeting and media measurement
Healthcare brand marketing is at a crossroads. With patients taking a more active role in their...
Zombie Data: The silent threat to real-world data in life sciences
In the rapidly evolving world of real-world data (RWD) for life sciences and commercial applications, data provenance and data quality serve as unwavering cornerstones for actionable insights. Yet, an unsettling trend has emerged in the form of "...
More than data: Synchronizing the breast cancer patient story
One in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, that’s one...
Three pain points the latest FDA real-world data guidelines can address
In case you missed it, at the end of August, the FDA released new guidance on how to approach...
Synchronizing real-world data to improve drug safety
In our series on how Privacy-Preserving Record Linkage (PPRL) technology can help government...
What is real-world data?
The use of real-world data has been gaining traction in the healthcare and life sciences...
Synchronizing real-world data for a quicker response to disease outbreaks
With the proliferation of data available today and strides in technology leading to advances in...
Syncing versus linking: A patient’s clinical trial journey
In a world where precision medicines are becoming more and more common, and the development of...
Synchronizing real-world data to better protect public health
As we venture further into the digital age, there is a proliferation of data available today that,...
Overcoming obstacles to AI-ready healthcare data
If artificial intelligence (AI) is going to remain the top news story for 2023, it has to continue...
The token is broken
Synchronizing patient journeys from registries and clinical trials to launch and beyond The...