The HealthVerity Marketplace webinar wrapped up with a clear message. The Marketplace model is not just a trend. It is reshaping how life sciences organizations access, manage, and activate real-world data to support everything from R&D to commercial strategy. Andrew Kress, CEO of HealthVerity, and Joe Satili, Chief Commercial Officer, led the session.

HealthVerity Marketplace, built on the nation’s largest verified healthcare and consumer data ecosystem, offers access to over 75 interoperable and privacy-certified data sources. These include pharmacy claims, lab results, biomarkers, medical claims, EMR, hospital chargemaster, consumer data and more. This ecosystem includes over 300 million covered lives and delivers 98% alignment with the U.S. Census for enhanced generalizability. taXonomy, our closed claims product, provides a median enrollment coverage greater than 4 years, 40% longer patient visibility than competitors, with 35% higher patient retention and only 2% variation in volume over time.

Why the data landscape is shifting fast

Andrew opened the discussion by pointing out three key trends that have driven a major shift in real-world data sourcing. “There continues to be data fragmentation. Data owners want more control. And clients increasingly want analytic independence so they can pair best-in-class solutions to solve specific problems”. This has made the traditional aggregator model insufficient for many of today’s use cases.

Joe added that data owners are demanding greater visibility and control over their assets, particularly as evidence generation has become vital across the entire product lifecycle.

You need to link data, and you need to do it fast and efficiently. That’s what has been missing in the market.

Traditional data sourcing often results in value leakage, privacy risks, and limited coverage, with open medical claims now capturing less than 45% of market activity due to gaps like blocking and direct billing at clearinghouses. This incomplete picture makes it harder for life sciences companies to achieve comprehensive event capture and accurate patient journey mapping.

How Marketplace delivers speed, scale, and transparency

A major theme of the webinar was how HealthVerity Marketplace meets these new demands. Joe emphasized that Marketplace offers, “the best of both models without the limitations,” combining the ease of use seen in aggregators with the flexibility and control that data owners now expect.

Thanks to the trusted relationships with data suppliers, the Marketplace now includes seven of the top ten closed claims payer sources, the top three diagnostic labs, and numerous EMR and biomarker sources. It also offers the largest set of hospital chargemaster data and 12+ EMR sources. Clients can start in as little as two weeks, with on-demand overlaps and linked datasets delivered in weeks instead of months. Andrew noted, “The Marketplace model guarantees visibility, control, and the ability for data owners to participate more directly in the economic value being created”.

Solving the medical claims gap with linked data: use case example

The webinar addressed a critical market concern: incomplete medical claims coverage. Open medical claims now provide only 35-45% market coverage, much lower than many expect. By combining open and closed claims, along with lab and EMR data, Marketplace provides a more complete view of the patient journey. Andrew explained, “If you’re looking for completeness around event capture, open claims no longer can fulfill that particular need”.

For example, HealthVerity demonstrated how data stacking (using closed claims, labs, and EMR) can deliver significantly richer insights, as shown in a use case focused on atopic dermatitis (L20.9). Over two years of stacked data provided superior diagnosis tracking and event capture compared to open claims alone.

A flexible model for modern evidence strategies

Joe outlined how Marketplace supports a range of data strategies, from project-specific cohorts to enterprise-scale data assemblies. “We see customers building a closed claims spine and linking in labs, EMR, or other data on a project basis. The flexibility is there to support RWE, HEOR, safety, and commercial needs”.

Marketplace has supported cohort assembly for 92 million patients with cardiovascular and metabolic conditions. These cohorts include 80 million patients linked to EMR or labs, enabling detailed tracking of metrics like HbA1c, eGFR, LDL, glucose, and adherence patterns across all care settings.

Introducing HealthVerity Notes

Andrew closed the session by announcing the launch of HealthVerity Notes. This new solution delivers de-identified free-text clinical notes, fully HIPAA-compliant and linkable to other Marketplace data. “Today we have about 2.5 billion notes that can be linked to all the other types of data in Marketplace. Fully compliant, fit for purpose, and ready to use”.
HealthVerity Notes uses a proprietary detect-replace model to obfuscate names, dates of birth, unique identifiers, and other PII while preserving clinical context. It enables end-to-end patient pathways by linking unstructured notes to structured data, supporting advanced NLP applications such as tracking adverse events and treatment switching in conditions like psoriasis.

Explore more

Missed the webinar or want to dive deeper?
Watch the full replay or contact us to learn how HealthVerity Marketplace can power your next project.