Mastering precision, not indecision in real-world data
Real-world data (RWD) offers a multitude of use cases that can benefit pharmaceutical companies...
Open claims vs. closed payer claims: What’s the difference?
Open claims and closed payer claims data are essential for understanding the status and activities of patients along their healthcare journey, but which data type is most useful and when? Whether the intent is to measure the cost effectiveness of a...
Enhancing go-to-market strategies with real-world data
Our series exploring the value of real-world data (RWD) throughout the pharmaceutical product life...
Extending value long after the clinical trial with real-world data
In our ongoing series, we have been discussing the value of real-world data (RWD) throughout the...
Honoring MOM: How far we've come
Two years ago, HealthVerity launched the Maternal Outcomes Masterset (MOM) to address the...
Three key elements to improve physician outreach
Historically, pharmaceutical manufacturers leveraged retail pharmacy prescriptions to identify...
Optimizing government public health and healthcare communications with real-world data
The COVID-19 pandemic illustrated how vital government communications can be for effective public...
Contextualizing clinical trials with real-world data
As real-world data (RWD) continues to be increasingly utilized by the pharmaceutical industry and...
A modern method for managing Medicaid
Medicaid provides much-needed healthcare coverage to over 70 million people, almost half of whom...
Accelerating the path to regulatory submission with RWD
The use of real-world data (RWD) in pharmaceutical development is becoming increasingly prevalent...
Following the data crumbs in a cookieless world
With the start of 2024, we are moving toward a world without third-party cookies to track consumer...