Three key elements to improve physician outreach
Historically, pharmaceutical manufacturers leveraged retail pharmacy prescriptions to identify...
Optimizing government public health and healthcare communications with real-world data
The COVID-19 pandemic illustrated how vital government communications can be for effective public...
Contextualizing clinical trials with real-world data
As real-world data (RWD) continues to be increasingly utilized by the pharmaceutical industry and...
A modern method for managing Medicaid
Medicaid provides much-needed healthcare coverage to over 70 million people, almost half of whom...
Accelerating the path to regulatory submission with RWD
The use of real-world data (RWD) in pharmaceutical development is becoming increasingly prevalent...
Following the data crumbs in a cookieless world
With the start of 2024, we are moving toward a world without third-party cookies to track consumer...
Clinical research alternatives for medical claims
With recent disruptions in the availability of real-world data (RWD) for clinical research,...
State by state, what's your infectious disease rate?
While the CDC is considered the nation’s leading authority on infectious diseases, it is also...
HealthVerity + AWS: Pathways to success in AI – Webinar recap
With advances in artificial intelligence (AI) making headlines almost daily, the life sciences...
Clinical trial synchronization: Value creation through real-world data
An interview with Kristijan Kahler, executive director of innovation evidence at Novartis While...