Enterprise data strategy: Are you equipped for today’s world?
By: John Cappiello, HealthVerity CTO The healthcare landscape is changing and the need for an...
Rare diseases may be individually uncommon, but collectively they affect an estimated 30 million people in the United States. Yet for many patients, the path to diagnosis spans years, sometimes decades. Symptoms appear one at a time. Specialists...
By: John Cappiello, HealthVerity CTO The healthcare landscape is changing and the need for an...
Why healthcare marketers need more transparency in audience targeting Healthcare marketers are under pressure to do more than deliver reach. They need to show that their targeting strategy reflects real patient and provider behavior, stands up to scr...