---
title: HealthVerity Blog | HealthVerity (7)
description: Read the latest insights and research from the HealthVerity team. (7)
image: https://blog.healthverity.com/hubfs/healthverity-blog.png
---

Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/)

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- How We Help 
    - Featured Content 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Life Sciences](https://healthverity.com/life-sciences/)
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
    - Data Ecosystem 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Precision Event Alerts](https://healthverity.com/precision-event-alerts/)
          - [HealthVerity Mastersets](https://healthverity.com/mastersets/portal/)
          - [Media Measurement](https://healthverity.com/media-measurement/)
          - [Insurance Underwriting](https://healthverity.com/insurance-underwriting/)
    - Technology Products 
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
          - [HealthVerity FLOW](https://healthverity.com/flow/portal/)
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          - [Smart Contracts](https://healthverity.com/smart-contracts-manager/)
- Symphony 
    - Symphony Health Platform 
          - [Symphony Health Overview](https://healthverity.com/symphony-health/overview/)
          - [Integrated Dataverse](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
    - Symphony Solutions 
          - [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/)
          - [HealthRankings](https://healthverity.com/symphony-health/health-rankings/)
          - [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/)
          - [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/)
          - [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/)
    - Symphony Products 
          - [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf)
          - [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf)
          - [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf)
          - [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf)
          - [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf)
          - [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf)
          - [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf)
          - [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf)
    - Symphony Technology 
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf)
          - [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/)
- Who We Serve 
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    - [Government](https://healthverity.com/government/)
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- Resources 
    - [HealthVerity Blog](https://blog.healthverity.com/)
    - [News & Events](https://healthverity.com/resources/news-and-events/)
    - [Resource Library](https://healthverity.com/resources/resource-library/)
    - [Publications](https://healthverity.com/resources/publications/)
    - [The IPGE Approach](https://healthverity.com/ipge-approach/)
    - [Zombie Data Explained](https://healthverity.com/get-verified/)
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- How We Help
- Symphony
- Who We Serve
- Resources
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)

[Request Demo](https://healthverity.com/request-demo/)

 Featured Content

<https://healthverity.com/marketplace/healthverity-marketplace/>

###### HealthVerity MarketplaceTM

 The nation’s largest healthcare and consumer data ecosystem

<https://healthverity.com/pathways/>

###### taXonomy Pathways

 Unique features per therapeutic area with claims, labs and EHR including notes

<https://healthverity.com/exos/>

###### HealthVerity eXOs

 AI-native real-world evidence generation

<https://healthverity.com/identity-manager/>

###### Identity Manager (HVID)

 Standalone de-identification as a service

 Data Ecosystem

<https://healthverity.com/marketplace/healthverity-marketplace/> HealthVerity MarketplaceTM

<https://healthverity.com/taxonomy-portal/> HealthVerity TaxonomySM

<https://healthverity.com/notes/> HealthVerity Notes

<https://healthverity.com/precision-event-alerts/> Precision Event Alerts

<https://healthverity.com/mastersets/portal/> HealthVerity Mastersets

<https://healthverity.com/media-measurement/> Media Measurement

<https://healthverity.com/audiences/> Syndicated Audiences

<https://healthverity.com/insurance-underwriting/> Insurance Underwriting

 Technology Products

<https://healthverity.com/identity-manager/> Identity Manager (HVID)

<https://healthverity.com/healthverity-for-clinical-trial-linkage/> HealthVerity for Clinical Trial Linkage

<https://healthverity.com/healthverity-for-commercial/> HealthVerity for Commercial

<https://healthverity.com/smart-contracts-manager/> Smart Contracts

<https://healthverity.com/healthverity-for-registries/> HealthVerity for Registries

 Symphony Health Platform

<https://healthverity.com/symphony-health/overview/>

###### Symphony Health Overview

 Seamless Data. Stronger Insights. Smarter Decisions.

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/>

###### Integrated Dataverse

 Integrated Dataverse (IDV®) is de-identified claims data platform that combines medical, hospital, prescription, and demographic data into a single unifed view.

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/>

###### Symphony HealthCloud

 Securely store, integrate, access, and analyze virtually unlimited volumes of data with Symphony HealthCloud.

 Symphony Solutions

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Health technology and business intelligence solutions

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> Integrated Dataverse and Source Solutions

<https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/> Brand strategy and sales

<https://healthverity.com/symphony-health/health-rankings/> HealthRankings

<https://healthverity.com/symphony-health/solve-market-access-challenges/> Market access

<https://healthverity.com/symphony-health/understand-the-patient-journey/> Patient Journey

<https://healthverity.com/symphony-health/making-medicines-more-affordable/> Medicines affordability

 Symphony Products

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf> PayerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf> PrescriberSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf> PatientSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf> PatientSourceCompleteTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf> PatientSourceDUOTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf> Symphony FLEXTM

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> CustomerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf> DiagnosticSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf> NonRetailSource®

 Symphony Technology

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Symphony HealthCloud

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Synoma Data Integration

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf> Vantage Applications

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/> Metys

<https://healthverity.com/life-sciences/>

###### Life Sciences

 Technology solutions from development through commercialization

<https://healthverity.com/channel-partners/>

###### Channel Partners

 HealthVerity enables partners to unlock unprecedented value and insights for clients

<https://healthverity.com/government/>

###### Government

 Comprehensive and compliant solutions to manage the nation’s care

<https://healthverity.com/data-ecosystem-partners/>

###### Data Ecosystem Partners

 Join the nation’s largest data partner ecosystem

<https://healthverity.com/insurance/>

###### Insurance

 Insurance-grade solutions that excel in managing risk and rebates

<https://blog.healthverity.com/>

###### HealthVerity Blog

 Insights and updates from industry experts

<https://healthverity.com/resources/publications/>

###### Publications

 Peer-reviewed research and discoveries

<https://healthverity.com/resources/news-and-events/>

###### News & Events

 Stay informed about our latest announcements and happenings

<https://healthverity.com/ipge-approach/>

###### The IPGE Approach

 Fundamentals that power everything that we do and every solution we offer

<https://www.healthverity.com/resources/resource-library/>

###### Resource Library

 Explore guides, webinars, and tools to enhance your understanding

<http://www.healthverity.com/get-verified>

###### Zombie Data Explained

 Learn how data quality drives better research outcomes

# HealthVerity Blog

[know more](https://www.hubspot.com/)

- Read the latest insights from the HealthVerity team.

[![HealthVerity data strengthens regulatory submissions and clinical trials](https://blog.healthverity.com/hubfs/real-world-evidence-is-only-as-strong.png)](https://blog.healthverity.com/how-healthverity-data-strengthens-regulatory-submissions-and-clinical-trials)

[Case Studies](https://blog.healthverity.com/tag/case-studies) [Marketplace](https://blog.healthverity.com/tag/marketplace)

###### [HealthVerity data strengthens regulatory submissions and clinical trials](https://blog.healthverity.com/how-healthverity-data-strengthens-regulatory-submissions-and-clinical-trials)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  May 15, 2025

Why data provenance matters for regulatory submissions and clinical trials Regulators increasingly...

[Read More](https://blog.healthverity.com/how-healthverity-data-strengthens-regulatory-submissions-and-clinical-trials)

[![Curated data in life sciences: the cornerstone of research readiness and precision](https://blog.healthverity.com/hubfs/curated-patient-claims-data-for-research-precision.png)](https://blog.healthverity.com/curated-patient-claims-data-for-research-precision)

[taXonomy](https://blog.healthverity.com/tag/taxonomy)

###### [Curated data in life sciences: the cornerstone of research readiness and precision](https://blog.healthverity.com/curated-patient-claims-data-for-research-precision)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  May 6, 2025

This is part three of a three-part series on the essential qualities of claims data for life...

[Read More](https://blog.healthverity.com/curated-patient-claims-data-for-research-precision)

[![Consistent data in life sciences: the key to reliable, reproducible, and actionable research](https://blog.healthverity.com/hubfs/Consistent-data-in-life-sciences-the-key-to-reliable-reproducible-and-actionable-research-featured.png)](https://blog.healthverity.com/consistent-patient-claims-data-for-elevated-research)

[taXonomy](https://blog.healthverity.com/tag/taxonomy)

###### [Consistent data in life sciences: the key to reliable, reproducible, and actionable research](https://blog.healthverity.com/consistent-patient-claims-data-for-elevated-research)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  April 22, 2025

This is part two of a three-part series (read part 1, part 3) on the essential qualities of claims...

[Read More](https://blog.healthverity.com/consistent-patient-claims-data-for-elevated-research)

[![The best closed claims data for RWE and HEOR — HealthVerity taXonomy](https://blog.healthverity.com/hubfs/comprehensive-patient-claims-data-for-elevated-RWE-findings-featured.png)](https://blog.healthverity.com/comprehensive-patient-claims-data-for-elevated-rwe-findings)

[taXonomy](https://blog.healthverity.com/tag/taxonomy)

###### [The best closed claims data for RWE and HEOR — HealthVerity taXonomy](https://blog.healthverity.com/comprehensive-patient-claims-data-for-elevated-rwe-findings)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  April 8, 2025

This is part one of a three-part series (read part 2, part 3) on the essential qualities of claims...

[Read More](https://blog.healthverity.com/comprehensive-patient-claims-data-for-elevated-rwe-findings)

[![Verified Data: The foundation of trust in real-world evidence](https://blog.healthverity.com/hubfs/verified-data-the-foundation-of-trust-in-real-world-evidence.png)](https://blog.healthverity.com/verified-data-the-foundation-of-trust-in-real-world-evidence)

###### [Verified Data: The foundation of trust in real-world evidence](https://blog.healthverity.com/verified-data-the-foundation-of-trust-in-real-world-evidence)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  February 20, 2025

The problem with Zombie Data—And the critical need for Verified Data In life sciences, where...

[Read More](https://blog.healthverity.com/verified-data-the-foundation-of-trust-in-real-world-evidence)

[![How to optimize real-world data with lab results for clinical trials & HEOR](https://blog.healthverity.com/hubfs/a-guide-to-optimizing-real-world-data-labs-1.png)](https://blog.healthverity.com/a-guide-to-optimizing-real-world-data-lab-results)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [How to optimize real-world data with lab results for clinical trials & HEOR](https://blog.healthverity.com/a-guide-to-optimizing-real-world-data-lab-results)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  February 13, 2025

Key benefits of real-world lab data for life sciences and pharma Real-world lab results enhance...

[Read More](https://blog.healthverity.com/a-guide-to-optimizing-real-world-data-lab-results)

[![Zombie Data: The silent threat to real-world data in life sciences](https://blog.healthverity.com/hubfs/Zombie-data-3.png)](https://blog.healthverity.com/zombie-data-the-silent-threat-to-real-world-data-in-life-sciences)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [Zombie Data: The silent threat to real-world data in life sciences](https://blog.healthverity.com/zombie-data-the-silent-threat-to-real-world-data-in-life-sciences)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  January 27, 2025

In the rapidly evolving world of real-world data (RWD) for life sciences and commercial...

[Read More](https://blog.healthverity.com/zombie-data-the-silent-threat-to-real-world-data-in-life-sciences)

[![What’s Broken in Audience Targeting - And How to Fix It](https://blog.healthverity.com/hubfs/powering-the-next-generation-of-audience-targeting-activation-and-measurement-blog.png)](https://blog.healthverity.com/powering-the-next-generation-of-audience-targeting)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical)

###### [What’s Broken in Audience Targeting - And How to Fix It](https://blog.healthverity.com/powering-the-next-generation-of-audience-targeting)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 27, 2024

The one constant in healthcare marketing is change, particularly in four key areas: Evolving...

[Read More](https://blog.healthverity.com/powering-the-next-generation-of-audience-targeting)

[![Unlock open and closed claims data with taXOnomy: Claim better outreach](https://blog.healthverity.com/hubfs/claim-better-outreach-blog.png)](https://blog.healthverity.com/claim-better-outreach)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [Unlock open and closed claims data with taXOnomy: Claim better outreach](https://blog.healthverity.com/claim-better-outreach)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 25, 2024

In the evolving world of real-world data (RWD), pharmaceutical companies are increasingly focused...

[Read More](https://blog.healthverity.com/claim-better-outreach)

[![A guide to optimizing real-world data: Hospital chargemaster](https://blog.healthverity.com/hubfs/a-guide-to-optimizing-real-world-data-hospital-chargemaster.png)](https://blog.healthverity.com/hospital-chargemaster)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [A guide to optimizing real-world data: Hospital chargemaster](https://blog.healthverity.com/hospital-chargemaster)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 18, 2024

In our series exploring the benefits, considerations and use cases for various types of real-world...

[Read More](https://blog.healthverity.com/hospital-chargemaster)

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- [Rare Diseases](https://blog.healthverity.com/tag/rare-diseases)

###### Popular Post

- [The GLP-1 trend: What the real-world data reveals](https://blog.healthverity.com/the-glp-1-surge-what-the-real-world-data-reveals)
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- [Open claims vs. closed payer claims: What’s the difference?](https://blog.healthverity.com/open-claims-vs-closed-payer-claims)
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- [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care)

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- [Industry Updates](https://blog.healthverity.com/tag/industry-updates)
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## [What's hot in HealthVerity Marketplace: New sources expand what you can know](https://blog.healthverity.com/whats-hot-in-healthverity-marketplace-new-sources-expand-what-you-can-know)

Most life sciences teams don't have a data shortage. They have blind spots such as patients who drop out of view, therapies that never appear in the claims they license, and clinical context that never makes it into a structured field. In a recent we...

[Read more](https://blog.healthverity.com/whats-hot-in-healthverity-marketplace-new-sources-expand-what-you-can-know)

- [Solutions & Best Practices (82)](https://blog.healthverity.com/tag/solutions-best-practices)
- [Trends & Insights (40)](https://blog.healthverity.com/tag/trends-insights)
- [HEOR (29)](https://blog.healthverity.com/tag/heor)
- [Marketplace (28)](https://blog.healthverity.com/tag/marketplace)
- [Thought Leadership (25)](https://blog.healthverity.com/tag/thought-leadership)
- [Industry Updates (18)](https://blog.healthverity.com/tag/industry-updates)
- [taXonomy (18)](https://blog.healthverity.com/tag/taxonomy)
- [Case Studies (13)](https://blog.healthverity.com/tag/case-studies)
- [Commercial Pharmaceutical (10)](https://blog.healthverity.com/tag/commercial-pharmaceutical)
- [Government (10)](https://blog.healthverity.com/tag/government)
- [AI (9)](https://blog.healthverity.com/tag/ai)
- [eXOs (7)](https://blog.healthverity.com/tag/exos)
- [Audiences (5)](https://blog.healthverity.com/tag/audiences)
- [taXonomy Pathways (4)](https://blog.healthverity.com/tag/taxonomy-pathways)
- [Notes (3)](https://blog.healthverity.com/tag/notes)
- [Rare Diseases (1)](https://blog.healthverity.com/tag/rare-diseases)

### Contact us

#### Who we serve

- [Life Sciences](https://healthverity.com/life-sciences/)
- [Government](https://healthverity.com/government/)
- [Insurance](https://healthverity.com/insurance/)
- [Channel Partners](https://healthverity.com/channel-partners/)
- [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/)

#### How we help

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#### Our company

- [About Us](https://healthverity.com/about-us/)
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- [Board of Directors](https://healthverity.com/about-us/#board)
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