---
title: HealthVerity Blog | HealthVerity (10)
description: Read the latest insights and research from the HealthVerity team. (10)
image: https://blog.healthverity.com/hubfs/healthverity-blog.png
---

Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/)

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- How We Help 
    - Featured Content 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Life Sciences](https://healthverity.com/life-sciences/)
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
    - Data Ecosystem 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Precision Event Alerts](https://healthverity.com/precision-event-alerts/)
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          - [Media Measurement](https://healthverity.com/media-measurement/)
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    - Symphony Health Platform 
          - [Symphony Health Overview](https://healthverity.com/symphony-health/overview/)
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          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
    - Symphony Solutions 
          - [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/)
          - [HealthRankings](https://healthverity.com/symphony-health/health-rankings/)
          - [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/)
          - [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/)
          - [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/)
    - Symphony Products 
          - [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf)
          - [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf)
          - [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf)
          - [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf)
          - [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf)
          - [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf)
          - [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf)
          - [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf)
    - Symphony Technology 
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf)
          - [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/)
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- Resources 
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- How We Help
- Symphony
- Who We Serve
- Resources
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)

[Request Demo](https://healthverity.com/request-demo/)

 Featured Content

<https://healthverity.com/marketplace/healthverity-marketplace/>

###### HealthVerity MarketplaceTM

 The nation’s largest healthcare and consumer data ecosystem

<https://healthverity.com/pathways/>

###### taXonomy Pathways

 Unique features per therapeutic area with claims, labs and EHR including notes

<https://healthverity.com/exos/>

###### HealthVerity eXOs

 AI-native real-world evidence generation

<https://healthverity.com/identity-manager/>

###### Identity Manager (HVID)

 Standalone de-identification as a service

 Data Ecosystem

<https://healthverity.com/marketplace/healthverity-marketplace/> HealthVerity MarketplaceTM

<https://healthverity.com/taxonomy-portal/> HealthVerity TaxonomySM

<https://healthverity.com/notes/> HealthVerity Notes

<https://healthverity.com/precision-event-alerts/> Precision Event Alerts

<https://healthverity.com/mastersets/portal/> HealthVerity Mastersets

<https://healthverity.com/media-measurement/> Media Measurement

<https://healthverity.com/audiences/> Syndicated Audiences

<https://healthverity.com/insurance-underwriting/> Insurance Underwriting

 Technology Products

<https://healthverity.com/identity-manager/> Identity Manager (HVID)

<https://healthverity.com/healthverity-for-clinical-trial-linkage/> HealthVerity for Clinical Trial Linkage

<https://healthverity.com/healthverity-for-commercial/> HealthVerity for Commercial

<https://healthverity.com/smart-contracts-manager/> Smart Contracts

<https://healthverity.com/healthverity-for-registries/> HealthVerity for Registries

 Symphony Health Platform

<https://healthverity.com/symphony-health/overview/>

###### Symphony Health Overview

 Seamless Data. Stronger Insights. Smarter Decisions.

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/>

###### Integrated Dataverse

 Integrated Dataverse (IDV®) is de-identified claims data platform that combines medical, hospital, prescription, and demographic data into a single unifed view.

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/>

###### Symphony HealthCloud

 Securely store, integrate, access, and analyze virtually unlimited volumes of data with Symphony HealthCloud.

 Symphony Solutions

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Health technology and business intelligence solutions

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> Integrated Dataverse and Source Solutions

<https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/> Brand strategy and sales

<https://healthverity.com/symphony-health/health-rankings/> HealthRankings

<https://healthverity.com/symphony-health/solve-market-access-challenges/> Market access

<https://healthverity.com/symphony-health/understand-the-patient-journey/> Patient Journey

<https://healthverity.com/symphony-health/making-medicines-more-affordable/> Medicines affordability

 Symphony Products

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf> PayerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf> PrescriberSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf> PatientSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf> PatientSourceCompleteTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf> PatientSourceDUOTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf> Symphony FLEXTM

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> CustomerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf> DiagnosticSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf> NonRetailSource®

 Symphony Technology

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Symphony HealthCloud

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Synoma Data Integration

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf> Vantage Applications

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/> Metys

<https://healthverity.com/life-sciences/>

###### Life Sciences

 Technology solutions from development through commercialization

<https://healthverity.com/channel-partners/>

###### Channel Partners

 HealthVerity enables partners to unlock unprecedented value and insights for clients

<https://healthverity.com/government/>

###### Government

 Comprehensive and compliant solutions to manage the nation’s care

<https://healthverity.com/data-ecosystem-partners/>

###### Data Ecosystem Partners

 Join the nation’s largest data partner ecosystem

<https://healthverity.com/insurance/>

###### Insurance

 Insurance-grade solutions that excel in managing risk and rebates

<https://blog.healthverity.com/>

###### HealthVerity Blog

 Insights and updates from industry experts

<https://healthverity.com/resources/publications/>

###### Publications

 Peer-reviewed research and discoveries

<https://healthverity.com/resources/news-and-events/>

###### News & Events

 Stay informed about our latest announcements and happenings

<https://healthverity.com/ipge-approach/>

###### The IPGE Approach

 Fundamentals that power everything that we do and every solution we offer

<https://www.healthverity.com/resources/resource-library/>

###### Resource Library

 Explore guides, webinars, and tools to enhance your understanding

<http://www.healthverity.com/get-verified>

###### Zombie Data Explained

 Learn how data quality drives better research outcomes

# HealthVerity Blog

[know more](https://www.hubspot.com/)

- Read the latest insights from the HealthVerity team.

[![Unlocking the possibilities of closed and open claims data](https://blog.healthverity.com/hubfs/blog-unlocking-the-possibilities-of-closed-and-open-claims-data.jpg)](https://blog.healthverity.com/unlocking-the-possibilities-of-closed-and-open-claims-data)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights)

###### [Unlocking the possibilities of closed and open claims data](https://blog.healthverity.com/unlocking-the-possibilities-of-closed-and-open-claims-data)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  November 30, 2023

HealthVerity is proud to partner with Inovalon, the largest closed claims data source in the U.S.,...

[Read More](https://blog.healthverity.com/unlocking-the-possibilities-of-closed-and-open-claims-data)

[![Synchronizing real-world data to improve health outcomes](https://blog.healthverity.com/hubfs/Synchronizing%20real-world-data-to-improve-health-outcomes%20%E2%80%93%203.png)](https://blog.healthverity.com/synchronizing-real-world-data-to-improve-health-outcomes)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Synchronizing real-world data to improve health outcomes](https://blog.healthverity.com/synchronizing-real-world-data-to-improve-health-outcomes)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  November 8, 2023

In our ongoing series on how Privacy-Preserving Record Linkage (PPRL) technology can help...

[Read More](https://blog.healthverity.com/synchronizing-real-world-data-to-improve-health-outcomes)

[![Discover new dimensions in audience targeting and media measurement](https://blog.healthverity.com/hubfs/Discover-new-dimensions.jpg)](https://blog.healthverity.com/discover-new-dimensions-in-audience-targeting-and-media-measurement)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Audiences](https://blog.healthverity.com/tag/audiences)

###### [Discover new dimensions in audience targeting and media measurement](https://blog.healthverity.com/discover-new-dimensions-in-audience-targeting-and-media-measurement)

 October 31, 2023

Healthcare brand marketing is at a crossroads. With patients taking a more active role in their...

[Read More](https://blog.healthverity.com/discover-new-dimensions-in-audience-targeting-and-media-measurement)

[![More than data: Synchronizing the breast cancer patient story](https://blog.healthverity.com/hubfs/more-than-data-synchronizing-the-breast-cancer-patient-story.jpg)](https://blog.healthverity.com/breast-cancer-patient-story)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [HEOR](https://blog.healthverity.com/tag/heor)

###### [More than data: Synchronizing the breast cancer patient story](https://blog.healthverity.com/breast-cancer-patient-story)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 25, 2023

One in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, that’s one...

[Read More](https://blog.healthverity.com/breast-cancer-patient-story)

[![Synchronizing real-world data to improve drug safety](https://blog.healthverity.com/hubfs/Synchronizing-real-world-data-to-improve-drug-safety.png)](https://blog.healthverity.com/synchronizing-real-world-data-to-improve-drug-safety)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Synchronizing real-world data to improve drug safety](https://blog.healthverity.com/synchronizing-real-world-data-to-improve-drug-safety)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  October 11, 2023

In our series on how Privacy-Preserving Record Linkage (PPRL) technology can help government...

[Read More](https://blog.healthverity.com/synchronizing-real-world-data-to-improve-drug-safety)

[![What is real-world data?](https://blog.healthverity.com/hubfs/what-is-real-world-data.png)](https://blog.healthverity.com/what-is-real-world-data)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [What is real-world data?](https://blog.healthverity.com/what-is-real-world-data)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 28, 2023

The use of real-world data has been gaining traction in the healthcare and life sciences...

[Read More](https://blog.healthverity.com/what-is-real-world-data)

[![Synchronizing Real-World Data for Faster Disease Outbreak Response](https://blog.healthverity.com/hubfs/Synchronizing-real-word-data-for-a-quicker-response-to-disease-outbreaks-2.jpg)](https://blog.healthverity.com/synchronizing-real-world-data-for-a-quicker-response-to-disease-outbreaks)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Synchronizing Real-World Data for Faster Disease Outbreak Response](https://blog.healthverity.com/synchronizing-real-world-data-for-a-quicker-response-to-disease-outbreaks)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  September 6, 2023

With the proliferation of data available today and strides in technology leading to advances in...

[Read More](https://blog.healthverity.com/synchronizing-real-world-data-for-a-quicker-response-to-disease-outbreaks)

[![Synchronizing real-world data to better protect public health](https://blog.healthverity.com/hubfs/synchronizing-real-world-data-to-better-protect-public-health-1.jpg)](https://blog.healthverity.com/synchronizing-real-world-data-to-better-protect-public-health)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Synchronizing real-world data to better protect public health](https://blog.healthverity.com/synchronizing-real-world-data-to-better-protect-public-health)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  August 9, 2023

As we venture further into the digital age, there is a proliferation of data available today that,...

[Read More](https://blog.healthverity.com/synchronizing-real-world-data-to-better-protect-public-health)

[![Overcoming obstacles to AI-ready healthcare data](https://blog.healthverity.com/hubfs/overcoming-obstacles-to-ai-ready-healthcare-data.jpg)](https://blog.healthverity.com/overcoming-obstacles-to-ai-ready-data)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights)

###### [Overcoming obstacles to AI-ready healthcare data](https://blog.healthverity.com/overcoming-obstacles-to-ai-ready-data)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  August 2, 2023

If artificial intelligence (AI) is going to remain the top news story for 2023, it has to continue...

[Read More](https://blog.healthverity.com/overcoming-obstacles-to-ai-ready-data)

[![The Token Is Broken: Rethinking Patient Tokenization](https://blog.healthverity.com/hubfs/the-token-is-broken3.png)](https://blog.healthverity.com/the-token-is-broken)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [The Token Is Broken: Rethinking Patient Tokenization](https://blog.healthverity.com/the-token-is-broken)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  July 20, 2023

Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...

[Read More](https://blog.healthverity.com/the-token-is-broken)

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###### Popular Post

- [The GLP-1 trend: What the real-world data reveals](https://blog.healthverity.com/the-glp-1-surge-what-the-real-world-data-reveals)
- [GLP-1 trends 2025: real-world data, patient outcomes & future therapies](https://blog.healthverity.com/glp-1-trends-2025-real-world-data-patient-outcomes-future-therapies)
- [Open claims vs. closed payer claims: What’s the difference?](https://blog.healthverity.com/open-claims-vs-closed-payer-claims)
- [An integrated approach for deeper insight with both open and closed claims data](https://blog.healthverity.com/an-integrated-approach-for-deeper-insight-with-both-open-and-closed-claims-data)
- [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care)

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## [What's hot in HealthVerity Marketplace: New sources expand what you can know](https://blog.healthverity.com/whats-hot-in-healthverity-marketplace-new-sources-expand-what-you-can-know)

Most life sciences teams don't have a data shortage. They have blind spots such as patients who drop out of view, therapies that never appear in the claims they license, and clinical context that never makes it into a structured field. In a recent we...

[Read more](https://blog.healthverity.com/whats-hot-in-healthverity-marketplace-new-sources-expand-what-you-can-know)

- [Solutions & Best Practices (82)](https://blog.healthverity.com/tag/solutions-best-practices)
- [Trends & Insights (40)](https://blog.healthverity.com/tag/trends-insights)
- [HEOR (29)](https://blog.healthverity.com/tag/heor)
- [Marketplace (28)](https://blog.healthverity.com/tag/marketplace)
- [Thought Leadership (25)](https://blog.healthverity.com/tag/thought-leadership)
- [Industry Updates (18)](https://blog.healthverity.com/tag/industry-updates)
- [taXonomy (18)](https://blog.healthverity.com/tag/taxonomy)
- [Case Studies (13)](https://blog.healthverity.com/tag/case-studies)
- [Commercial Pharmaceutical (10)](https://blog.healthverity.com/tag/commercial-pharmaceutical)
- [Government (10)](https://blog.healthverity.com/tag/government)
- [AI (9)](https://blog.healthverity.com/tag/ai)
- [eXOs (7)](https://blog.healthverity.com/tag/exos)
- [Audiences (5)](https://blog.healthverity.com/tag/audiences)
- [taXonomy Pathways (4)](https://blog.healthverity.com/tag/taxonomy-pathways)
- [Notes (3)](https://blog.healthverity.com/tag/notes)
- [Rare Diseases (1)](https://blog.healthverity.com/tag/rare-diseases)

### Contact us

#### Who we serve

- [Life Sciences](https://healthverity.com/life-sciences/)
- [Government](https://healthverity.com/government/)
- [Insurance](https://healthverity.com/insurance/)
- [Channel Partners](https://healthverity.com/channel-partners/)
- [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/)

#### How we help

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#### Our company

- [About Us](https://healthverity.com/about-us/)
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- [Board of Directors](https://healthverity.com/about-us/#board)
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