Discover new dimensions in audience targeting and media measurement
Healthcare brand marketing is at a crossroads. With patients taking a more active role in their...
More than data: Synchronizing the breast cancer patient story
One in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, that’s one...
Synchronizing real-world data to improve drug safety
In our series on how Privacy-Preserving Record Linkage (PPRL) technology can help government...
What is real-world data?
The use of real-world data has been gaining traction in the healthcare and life sciences...
Synchronizing Real-World Data for Faster Disease Outbreak Response
With the proliferation of data available today and strides in technology leading to advances in...
Synchronizing real-world data to better protect public health
As we venture further into the digital age, there is a proliferation of data available today that,...
Overcoming obstacles to AI-ready healthcare data
If artificial intelligence (AI) is going to remain the top news story for 2023, it has to continue...
The Token Is Broken: Rethinking Patient Tokenization
Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...
Maternal mental health matters
Mental health treatment for women who are pregnant or lactating is crucial to ensure positive...
How to Target the Right Physicians Using Trigger Programs
As therapies become increasingly complex and personalized, it is imperative that physicians...