---
title: HealthVerity Blog | HealthVerity (11)
description: Read the latest insights and research from the HealthVerity team. (11)
image: https://blog.healthverity.com/hubfs/healthverity-blog.png
---

Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/)

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- How We Help 
    - Featured Content 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Life Sciences](https://healthverity.com/life-sciences/)
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
    - Data Ecosystem 
          - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
          - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
          - [Precision Event Alerts](https://healthverity.com/precision-event-alerts/)
          - [HealthVerity Mastersets](https://healthverity.com/mastersets/portal/)
          - [Media Measurement](https://healthverity.com/media-measurement/)
          - [Insurance Underwriting](https://healthverity.com/insurance-underwriting/)
    - Technology Products 
          - [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
          - [HealthVerity FLOW](https://healthverity.com/flow/portal/)
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- Symphony 
    - Symphony Health Platform 
          - [Symphony Health Overview](https://healthverity.com/symphony-health/overview/)
          - [Integrated Dataverse](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
    - Symphony Solutions 
          - [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/)
          - [HealthRankings](https://healthverity.com/symphony-health/health-rankings/)
          - [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/)
          - [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/)
          - [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/)
    - Symphony Products 
          - [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf)
          - [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf)
          - [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf)
          - [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf)
          - [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf)
          - [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf)
          - [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
          - [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf)
          - [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf)
    - Symphony Technology 
          - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
          - [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf)
          - [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/)
- Who We Serve 
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- Resources 
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    - [Resource Library](https://healthverity.com/resources/resource-library/)
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    - [The IPGE Approach](https://healthverity.com/ipge-approach/)
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- How We Help
- Symphony
- Who We Serve
- Resources
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)

[Request Demo](https://healthverity.com/request-demo/)

 Featured Content

<https://healthverity.com/marketplace/healthverity-marketplace/>

###### HealthVerity MarketplaceTM

 The nation’s largest healthcare and consumer data ecosystem

<https://healthverity.com/pathways/>

###### taXonomy Pathways

 Unique features per therapeutic area with claims, labs and EHR including notes

<https://healthverity.com/exos/>

###### HealthVerity eXOs

 AI-native real-world evidence generation

<https://healthverity.com/identity-manager/>

###### Identity Manager (HVID)

 Standalone de-identification as a service

 Data Ecosystem

<https://healthverity.com/marketplace/healthverity-marketplace/> HealthVerity MarketplaceTM

<https://healthverity.com/taxonomy-portal/> HealthVerity TaxonomySM

<https://healthverity.com/notes/> HealthVerity Notes

<https://healthverity.com/precision-event-alerts/> Precision Event Alerts

<https://healthverity.com/mastersets/portal/> HealthVerity Mastersets

<https://healthverity.com/media-measurement/> Media Measurement

<https://healthverity.com/audiences/> Syndicated Audiences

<https://healthverity.com/insurance-underwriting/> Insurance Underwriting

 Technology Products

<https://healthverity.com/identity-manager/> Identity Manager (HVID)

<https://healthverity.com/healthverity-for-clinical-trial-linkage/> HealthVerity for Clinical Trial Linkage

<https://healthverity.com/healthverity-for-commercial/> HealthVerity for Commercial

<https://healthverity.com/smart-contracts-manager/> Smart Contracts

<https://healthverity.com/healthverity-for-registries/> HealthVerity for Registries

 Symphony Health Platform

<https://healthverity.com/symphony-health/overview/>

###### Symphony Health Overview

 Seamless Data. Stronger Insights. Smarter Decisions.

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/>

###### Integrated Dataverse

 Integrated Dataverse (IDV®) is de-identified claims data platform that combines medical, hospital, prescription, and demographic data into a single unifed view.

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/>

###### Symphony HealthCloud

 Securely store, integrate, access, and analyze virtually unlimited volumes of data with Symphony HealthCloud.

 Symphony Solutions

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Health technology and business intelligence solutions

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> Integrated Dataverse and Source Solutions

<https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/> Brand strategy and sales

<https://healthverity.com/symphony-health/health-rankings/> HealthRankings

<https://healthverity.com/symphony-health/solve-market-access-challenges/> Market access

<https://healthverity.com/symphony-health/understand-the-patient-journey/> Patient Journey

<https://healthverity.com/symphony-health/making-medicines-more-affordable/> Medicines affordability

 Symphony Products

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf> PayerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf> PrescriberSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf> PatientSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf> PatientSourceCompleteTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf> PatientSourceDUOTM

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf> Symphony FLEXTM

<https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/> CustomerSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf> DiagnosticSource®

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf> NonRetailSource®

 Symphony Technology

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Symphony HealthCloud

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/> Synoma Data Integration

<https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf> Vantage Applications

<https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/> Metys

<https://healthverity.com/life-sciences/>

###### Life Sciences

 Technology solutions from development through commercialization

<https://healthverity.com/channel-partners/>

###### Channel Partners

 HealthVerity enables partners to unlock unprecedented value and insights for clients

<https://healthverity.com/government/>

###### Government

 Comprehensive and compliant solutions to manage the nation’s care

<https://healthverity.com/data-ecosystem-partners/>

###### Data Ecosystem Partners

 Join the nation’s largest data partner ecosystem

<https://healthverity.com/insurance/>

###### Insurance

 Insurance-grade solutions that excel in managing risk and rebates

<https://blog.healthverity.com/>

###### HealthVerity Blog

 Insights and updates from industry experts

<https://healthverity.com/resources/publications/>

###### Publications

 Peer-reviewed research and discoveries

<https://healthverity.com/resources/news-and-events/>

###### News & Events

 Stay informed about our latest announcements and happenings

<https://healthverity.com/ipge-approach/>

###### The IPGE Approach

 Fundamentals that power everything that we do and every solution we offer

<https://www.healthverity.com/resources/resource-library/>

###### Resource Library

 Explore guides, webinars, and tools to enhance your understanding

<http://www.healthverity.com/get-verified>

###### Zombie Data Explained

 Learn how data quality drives better research outcomes

# HealthVerity Blog

[know more](https://www.hubspot.com/)

- Read the latest insights from the HealthVerity team.

[![The Token Is Broken: Rethinking Patient Tokenization](https://blog.healthverity.com/hubfs/the-token-is-broken3.png)](https://blog.healthverity.com/the-token-is-broken)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [The Token Is Broken: Rethinking Patient Tokenization](https://blog.healthverity.com/the-token-is-broken)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  July 20, 2023

Patient tokenization replaces personal identifiers with encrypted tokens to link healthcare records...

[Read More](https://blog.healthverity.com/the-token-is-broken)

[![Maternal mental health matters](https://blog.healthverity.com/hubfs/blog-maternal-mental-health-matters-featured.png)](https://blog.healthverity.com/maternal-mental-health-matters)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [HEOR](https://blog.healthverity.com/tag/heor)

###### [Maternal mental health matters](https://blog.healthverity.com/maternal-mental-health-matters)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  May 25, 2023

Mental health treatment for women who are pregnant or lactating is crucial to ensure positive...

[Read More](https://blog.healthverity.com/maternal-mental-health-matters)

[![How to Target the Right Physicians Using Trigger Programs](https://blog.healthverity.com/hubfs/How%20to%20Target%20the%20Right%20Physicians%20Using%20Trigger%20Programs-2-1.jpg)](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharma](https://blog.healthverity.com/tag/commercial-pharma)

###### [How to Target the Right Physicians Using Trigger Programs](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  March 15, 2023

As therapies become increasingly complex and personalized, it is imperative that physicians...

[Read More](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs)

[![The Path Forward: Revealing the Rare Disease Patient Journey](https://blog.healthverity.com/hubfs/LinkedIn%20in-stream%201200%20x%20628%20-%2022-04-25%20INFORMS%20Blog%20Post%20%E2%80%93%201.jpg)](https://blog.healthverity.com/revealing-the-rare-disease-patient-journey)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [HEOR](https://blog.healthverity.com/tag/heor)

###### [The Path Forward: Revealing the Rare Disease Patient Journey](https://blog.healthverity.com/revealing-the-rare-disease-patient-journey)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  February 28, 2023

While each rare disease individually impacts only 200,000 people or less, with 7,000 known rare...

[Read More](https://blog.healthverity.com/revealing-the-rare-disease-patient-journey)

[![Using real-world data to justify coverage for digital health solutions](https://blog.healthverity.com/hubfs/Demonstrating-the-Value-of-Digital-Health-Post-Pandemic.jpg)](https://blog.healthverity.com/demonstrating-the-value-of-digital-health-post-pandemic)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [Using real-world data to justify coverage for digital health solutions](https://blog.healthverity.com/demonstrating-the-value-of-digital-health-post-pandemic)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  February 23, 2023

Today’s most innovative companies are leveraging digital health data solutions to deliver...

[Read More](https://blog.healthverity.com/demonstrating-the-value-of-digital-health-post-pandemic)

[![The Fight Continues: Battling the COVID Evolution](https://blog.healthverity.com/hubfs/Battling%20the%20COVID%20Evolution-2-1.jpg)](https://blog.healthverity.com/battling-the-covid-evolution)

[Industry Updates](https://blog.healthverity.com/tag/industry-updates) [HEOR](https://blog.healthverity.com/tag/heor)

###### [The Fight Continues: Battling the COVID Evolution](https://blog.healthverity.com/battling-the-covid-evolution)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  January 25, 2023

While it feels like we’re back to a pre-pandemic sense of normal, COVID continues to be an evolving...

[Read More](https://blog.healthverity.com/battling-the-covid-evolution)

[![A Ready-Made Solution for Accelerating RSV Research](https://blog.healthverity.com/hubfs/A-Ready-Made-Solution-for-Accelerating-RSV-Research.jpg)](https://blog.healthverity.com/a-ready-made-solution-for-accelerating-rsv-research)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights)

###### [A Ready-Made Solution for Accelerating RSV Research](https://blog.healthverity.com/a-ready-made-solution-for-accelerating-rsv-research)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  January 4, 2023

With the surge in RSV cases that plagued our nation’s children at record levels this fall and over...

[Read More](https://blog.healthverity.com/a-ready-made-solution-for-accelerating-rsv-research)

[![Lessons Learned from COVID-19 Clinical Trials](https://blog.healthverity.com/hubfs/Lessons-Learned-from-COVID-19-Clinical-Trials.jpg)](https://blog.healthverity.com/lessons-learned-from-covid-19-clinical-trials)

[Trends & Insights](https://blog.healthverity.com/tag/trends-insights)

###### [Lessons Learned from COVID-19 Clinical Trials](https://blog.healthverity.com/lessons-learned-from-covid-19-clinical-trials)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  December 13, 2022

The challenges of the COVID-19 pandemic did bring about some positive impact, accelerating the...

[Read More](https://blog.healthverity.com/lessons-learned-from-covid-19-clinical-trials)

[![Four Steps to Linking Clinical Trial and Real-World Data](https://blog.healthverity.com/hubfs/Four-Steps-to-Linking-Clinical-Trial-and-Real-World-Data.jpg)](https://blog.healthverity.com/four-steps-to-linking-clinical-trial-and-real-world-data)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [Four Steps to Linking Clinical Trial and Real-World Data](https://blog.healthverity.com/four-steps-to-linking-clinical-trial-and-real-world-data)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  December 8, 2022

Historically, clinical trial data and real-world data (RWD) have existed in silos. With increasing...

[Read More](https://blog.healthverity.com/four-steps-to-linking-clinical-trial-and-real-world-data)

[![Lab Data in Clinical Research: 4 Powerful Ways to Use It](https://blog.healthverity.com/hubfs/a-guide-to-optimizing-real-world-data-labs-1.png)](https://blog.healthverity.com/lab-data-in-clinical-research)

[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)

###### [Lab Data in Clinical Research: 4 Powerful Ways to Use It](https://blog.healthverity.com/lab-data-in-clinical-research)

By [HealthVerity](https://blog.healthverity.com/author/healthverity)  December 6, 2022

Lab Data in Clinical Research: 4 Ways It Drives Better Outcomes While most life sciences teams know...

[Read More](https://blog.healthverity.com/lab-data-in-clinical-research)

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###### Popular Post

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## [From AI ambition to real world impact](https://blog.healthverity.com/from-ai-ambition-real-world-impact)

Know what others can’t about scaling AI Artificial intelligence is already embedded in how life sciences organizations think about commercial strategy. From more precise targeting to faster insight generation and personalized engagement at scale, AI ...

[Read more](https://blog.healthverity.com/from-ai-ambition-real-world-impact)

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- [Industry Updates (19)](https://blog.healthverity.com/tag/industry-updates)
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- [Case Studies (13)](https://blog.healthverity.com/tag/case-studies)
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- [Audiences (5)](https://blog.healthverity.com/tag/audiences)
- [taXonomy Pathways (4)](https://blog.healthverity.com/tag/taxonomy-pathways)
- [Clinical Notes (3)](https://blog.healthverity.com/tag/clinical-notes)
- [Rare Diseases (1)](https://blog.healthverity.com/tag/rare-diseases)

### Contact us

#### Who we serve

- [Life Sciences](https://healthverity.com/life-sciences/)
- [Government](https://healthverity.com/government/)
- [Insurance](https://healthverity.com/insurance/)
- [Channel Partners](https://healthverity.com/channel-partners/)
- [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/)

#### How we help

- [HealthVerity Marketplace](https://healthverity.com/marketplace/)
- [HealthVerity Mastersets](https://healthverity.com/mastersets/)
- [HealthVerity FLOW](https://healthverity.com/flow/)
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