---
title: Enhancing go-to-market strategies with real-world data
description: In our series exploring the value of real-world data at each stage of the pharma life cycle, we discuss how RWD can enhance go-to-market strategies
image: https://blog.healthverity.com/hubfs/Enhancing-go-to-market-strategies-with-real-world-data-post.png
---
Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/)
- [Contact](https://healthverity.com/contact/)
- [Sign In](https://marketplace.healthverity.com/login/?next=/marketplace/)
[](https://healthverity.com/)
- How We Help
- Featured Content
- [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
- [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
- [Life Sciences](https://healthverity.com/life-sciences/)
- [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
- Data Ecosystem
- [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/)
- [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/)
- [Precision Event Alerts](https://healthverity.com/precision-event-alerts/)
- [HealthVerity Mastersets](https://healthverity.com/mastersets/portal/)
- [Media Measurement](https://healthverity.com/media-measurement/)
- [Insurance Underwriting](https://healthverity.com/insurance-underwriting/)
- Technology Products
- [Identity Manager (HVID)](https://healthverity.com/identity-manager/)
- [HealthVerity FLOW](https://healthverity.com/flow/portal/)
- [Governance Manager](https://healthverity.com/governance-manager/)
- [Smart Contracts](https://healthverity.com/smart-contracts-manager/)
- Symphony
- Symphony Health Platform
- [Symphony Health Overview](https://healthverity.com/symphony-health/overview/)
- [Integrated Dataverse](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
- [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
- Symphony Solutions
- [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
- [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
- [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/)
- [HealthRankings](https://healthverity.com/symphony-health/health-rankings/)
- [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/)
- [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/)
- [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/)
- Symphony Products
- [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf)
- [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf)
- [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf)
- [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf)
- [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf)
- [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf)
- [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/)
- [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf)
- [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf)
- Symphony Technology
- [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
- [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/)
- [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf)
- [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/)
- Who We Serve
- [Life Sciences](https://healthverity.com/life-sciences/)
- [Government](https://healthverity.com/government/)
- [Insurance](https://healthverity.com/insurance/)
- [Channel Partners](https://healthverity.com/channel-partners/)
- [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/)
- Resources
- [HealthVerity Blog](https://blog.healthverity.com/)
- [News & Events](https://healthverity.com/resources/news-and-events/)
- [Resource Library](https://healthverity.com/resources/resource-library/)
- [Publications](https://healthverity.com/resources/publications/)
- [The IPGE Approach](https://healthverity.com/ipge-approach/)
- [Zombie Data Explained](https://healthverity.com/get-verified/)
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)
[Request Demo](https://healthverity.com/request-demo/)
[Contact](https://healthverity.com/contact/) [Sign In](https://marketplace.healthverity.com/)
[](https://healthverity.com/)
- How We Help
- Symphony
- Who We Serve
- Resources
- [Careers](https://healthverity.com/careers/)
- [About Us](https://healthverity.com/about-us/)
[Request Demo](https://healthverity.com/request-demo/)
Featured Content
###### HealthVerity MarketplaceTM
The nation’s largest healthcare and consumer data ecosystem
###### taXonomy Pathways
Unique features per therapeutic area with claims, labs and EHR including notes
###### HealthVerity eXOs
AI-native real-world evidence generation
###### Identity Manager (HVID)
Standalone de-identification as a service
Data Ecosystem
HealthVerity MarketplaceTM
HealthVerity TaxonomySM
HealthVerity Notes
Precision Event Alerts
HealthVerity Mastersets
Media Measurement
Syndicated Audiences
Insurance Underwriting
Technology Products
Identity Manager (HVID)
HealthVerity for Clinical Trial Linkage
HealthVerity for Commercial
Smart Contracts
HealthVerity for Registries
Symphony Health Platform
###### Symphony Health Overview
Seamless Data. Stronger Insights. Smarter Decisions.
###### Integrated Dataverse
Integrated Dataverse (IDV®) is de-identified claims data platform that combines medical, hospital, prescription, and demographic data into a single unifed view.
###### Symphony HealthCloud
Securely store, integrate, access, and analyze virtually unlimited volumes of data with Symphony HealthCloud.
Symphony Solutions
Health technology and business intelligence solutions
Integrated Dataverse and Source Solutions
Brand strategy and sales
HealthRankings
Market access
Patient Journey
Medicines affordability
Symphony Products
PayerSource®
PrescriberSource®
PatientSource®
PatientSourceCompleteTM
PatientSourceDUOTM
Symphony FLEXTM
CustomerSource®
DiagnosticSource®
NonRetailSource®
Symphony Technology
Symphony HealthCloud
Synoma Data Integration
Vantage Applications
Metys
###### Life Sciences
Technology solutions from development through commercialization
###### Channel Partners
HealthVerity enables partners to unlock unprecedented value and insights for clients
###### Government
Comprehensive and compliant solutions to manage the nation’s care
###### Data Ecosystem Partners
Join the nation’s largest data partner ecosystem
###### Insurance
Insurance-grade solutions that excel in managing risk and rebates
###### HealthVerity Blog
Insights and updates from industry experts
###### Publications
Peer-reviewed research and discoveries
###### News & Events
Stay informed about our latest announcements and happenings
###### The IPGE Approach
Fundamentals that power everything that we do and every solution we offer
###### Resource Library
Explore guides, webinars, and tools to enhance your understanding
###### Zombie Data Explained
Learn how data quality drives better research outcomes
[Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices), [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical)
# Enhancing go-to-market strategies with real-world data
May 22, 2024
Our series exploring the value of real-world data (RWD) throughout the pharmaceutical product life cycle has already discussed how RWD can [accelerate the path to regulatory approval](https://blog.healthverity.com/accelerating-the-path-to-regulatory-submission-with-rwd) by leveraging it before a clinical trial even starts, [contextualize clinical trial findings](https://blog.healthverity.com/contextualizing-clinical-trials-with-real-world-data) during the trial, including limiting the impact of patients lost to follow up, and [extend value long after the trial](https://blog.healthverity.com/extending-value-long-after-the-clinical-trial-with-real-world-data)by enabling comprehensive and insightful long-term follow up. In this final installment, we will delve into the benefits RWD can bring to commercial operations and go-to-market strategies.
#### Reach your target audience
One of the biggest obstacles in going to market is ensuring you’re reaching the right target audience, whether it’s physicians treating patients with the condition of interest to deploy your sales team or reaching actual patients through digital campaigns. Real-world data can inform both scenarios.
##### Physicians treating patients of interest
As therapies become increasingly complex and personalized, it is critical that physicians prescribe the right treatments to the right patients at the right time. That means pharmaceutical companies have to conduct physician outreach and education efforts at the right time too, before a prescribing decision is made. Trigger programs help with this effort by using RWD and analytics to identify physicians treating patients meeting specific criteria, however, legacy trigger programs are challenged by long lag times and numerous false “new patient” alerts, both of which can defeat the purpose if treatment decisions have already been made. With the nation’s largest healthcare and consumer data ecosystem, [HealthVerity Precision Event Alerts](https://healthverity.com/precision-event-alerts/) leverages an expansive combination of data that overcomes these challenges.
Traditionally, trigger programs determine if a patient is actually new by looking back 12 to 24 months in open claims derived from clearinghouses that route the healthcare providers’ claims to the appropriate payer for payment. While the short lag time of open claims makes them useful in trigger programs, because not all clearinghouses share their data, there are gaps in the patient’s healthcare journey, which limits the ability to qualify a patient as new. Precision Event Alerts uses both open and closed payer claims to verify that a patient is truly new. We have found that this provides an average of 20% greater accuracy than legacy trigger programs, significantly limiting false alerts.
Additionally, other solutions often rely on weekly feeds that are compounded by significant processing time. Precision Event Alerts has feeds that are as frequent as daily, with automated routines to accelerate delivery. As a result, what could take 18 to 22 days with a legacy solution could be cut in half with HealthVerity Precision Event Alerts. By leveraging an expansive combination of data that includes labs and open and closed medical claims, Precision Event Alerts can also provide 15% to 40% more patients.
##### Patients with the condition of interest
With patients taking a more active role in their healthcare, a proliferation of healthcare and consumer data available, and technology to apply advanced analytics, we’re seeing a significant shift away from mass marketing techniques toward more patient-centric approaches. With this shift, however, the industry has been met with many challenges and limitations, such as strict regulatory requirements and pre-defined or ‘black box’ audience segments that limit analysis.
[HealthVerity Audience Manager](https://healthverity.com/audience-manager/) overcomes these challenges by providing a self-directed analytics environment that allows you to synchronize the transaction-level healthcare and consumer data of your choice and apply fit-for-purpose analyses in a fully HIPAA-compliant manner so you can gain a deeper understanding of patient behavior and more precisely target optimal audience segments. By synchronizing healthcare and consumer data with your proprietary data, you can gain a comprehensive view of the patient journey, including social determinants of health, more granular demographics and consumer behaviors, enabling the ability to build precise lookalike models to target the right audience, in the right channel, with the right content, at the right time.
This approach empowers you to learn over time and enhance your targeting, versus hoping that black box targets are aligned to your specific needs, leading to higher conversion rates and maximizing your return on advertising spend. As a senior analytics executive for a global healthcare marketing insights firm commented, “Audience Manager generates profiles and identifies potential target cohorts that are superior to going to market broadly. We build a segment that we’re targeting for a particular customer brand. As a result, the conversion likelihood increases significantly.”
#### Measuring the impact and optimizing results
Now that you’ve honed in on your target audience, you need to measure the impact of your marketing efforts and be able to optimize your campaign over time. Historically, pharmaceutical brand campaign measurement was limited to front-end metrics, such as clicks and views, and has been isolated from the actual impact on patients’ healthcare decisions. [HealthVerity Media Measurement](https://healthverity.com/media-measurement/)goes beyond clicks and views by synchronizing your digital media ad and television exposure data with your choice of pharmacy and medical transactions from patients of interest, all in a privacy-protected and HIPAA-compliant manner. With this approach, you can conduct analyses and determine if the people viewing your campaign actually have the condition of interest, if they’re seeing the doctor and filling prescriptions. These insights allow you to evolve your marketing strategy and conduct real-time campaign optimization for the most return on investment.
#### Keep the data flowing to expedite product adoption
With your campaign optimized and more patients visiting your drug brand website, you can convert that web traffic into actionable knowledge about patient intent and priority in a HIPAA-compliant manner with [HealthVerity FLOW](https://healthverity.com/flow/commercial/). As a middleware solution, HealthVerity FLOW captures and manages your visitors’ personally identifiable information (PII) and consent preferences, allowing for synchronization with the real-world data of your choice in a HIPAA-compliant manner. This provides invaluable patient insights, such as prescription fills and drug switching behavior, to drive the effectiveness of your education and engagement efforts, enhancing your post-launch success and expediting product adoption.
As our series has demonstrated, by keeping data flowing throughout the pharmaceutical product life cycle, you can accelerate approval all the way through product adoption for improved return on investment and better outcomes.
Learn how keeping the data flowing can enhance your go-to-market strategies and expedite product adoption:
[](https://blog.healthverity.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJmNvvS4eNzlbYGRWiq9RS8tnhaX6ctJRSDqsvRncv3niRljmvPW7DBJHaAratm7FnmH%2FUttFbU6vf2aSw6N6qxlgIO5pmYyK7M1ydNl%2BDnSKpz41ZP6wk4V25tPjNOV45tLVm71MnECupLLY7%2FSRvO4vDprRFv0NSmnYPZRSV2YS6lFlP%2BoTY41W8WX8GwE6R8Zg%3D%3D&webInteractiveContentId=205672766894&portalId=5412465)
###### [](https://blog.healthverity.com/hs/cta/wi/redirect?encryptedPayload=AVxigLInPcRtFIa8TIvgxDeXaFKvM8%2BxLSdRdlHN9cHmU%2BkXoYt2trK9ytqNS4%2ByUqCb4Ts2%2BeeB%2F%2Fqy7UoJ2AiPZLU%2FYxD%2FggnsyNkxH1RaS1iWlgwKackEOOuR%2BQvaJ5OPgDzCtUnfYL48Cxt4wgv7awmhUTTHMaFHWwkPnlcgIUIrD0E1wCwf%2Ffo%3D&webInteractiveContentId=195733501532&portalId=5412465)
###### Category
- [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices)
- [Trends & Insights](https://blog.healthverity.com/tag/trends-insights)
- [HEOR](https://blog.healthverity.com/tag/heor)
- [Thought Leadership](https://blog.healthverity.com/tag/thought-leadership)
- [Marketplace](https://blog.healthverity.com/tag/marketplace)
- [taXonomy](https://blog.healthverity.com/tag/taxonomy)
- [Industry Updates](https://blog.healthverity.com/tag/industry-updates)
- [Case Studies](https://blog.healthverity.com/tag/case-studies)
- [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical)
- [Government](https://blog.healthverity.com/tag/government)
- [AI](https://blog.healthverity.com/tag/ai)
- [eXOs](https://blog.healthverity.com/tag/exos)
- [Audiences](https://blog.healthverity.com/tag/audiences)
- [taXonomy Pathways](https://blog.healthverity.com/tag/taxonomy-pathways)
- [Notes](https://blog.healthverity.com/tag/notes)
- [Rare Diseases](https://blog.healthverity.com/tag/rare-diseases)
###### Popular Post
- [The GLP-1 trend: What the real-world data reveals](https://blog.healthverity.com/the-glp-1-surge-what-the-real-world-data-reveals)
- [GLP-1 trends 2025: real-world data, patient outcomes & future therapies](https://blog.healthverity.com/glp-1-trends-2025-real-world-data-patient-outcomes-future-therapies)
- [Open claims vs. closed payer claims: What’s the difference?](https://blog.healthverity.com/open-claims-vs-closed-payer-claims)
- [What is Privacy Preserving Record Linkage (PPRL)?](https://blog.healthverity.com/what-is-privacy-preserving-record-linkage)
- [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care)
###### Subscribe
### Similar Blogs
[](https://blog.healthverity.com/contextualizing-clinical-trials-with-real-world-data)
#### [Contextualizing clinical trials with real-world data](https://blog.healthverity.com/contextualizing-clinical-trials-with-real-world-data)
By [HealthVerity](https://blog.healthverity.com/author/healthverity) 18 April 2024
As real-world data (RWD) continues to be increasingly used by the pharmaceutical industry and...
[READ MORE](https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data)
[](https://blog.healthverity.com/clinical-trial-synchronization-value-creation-through-real-world-data)
#### [Clinical trial synchronization: Value creation through real-world data](https://blog.healthverity.com/clinical-trial-synchronization-value-creation-through-real-world-data)
By [HealthVerity](https://blog.healthverity.com/author/healthverity) 7 February 2024
An interview with Kristijan Kahler, executive director of innovation evidence at Novartis While...
[READ MORE](https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data)
[](https://blog.healthverity.com/can-real-world-data-enrich-clinical-trials)
#### [Can real-world data enrich clinical trials?](https://blog.healthverity.com/can-real-world-data-enrich-clinical-trials)
By [HealthVerity](https://blog.healthverity.com/author/healthverity) 4 May 2021
COVID-19 urgently highlighted the need for real-time data, and with it, the need to tap into a...
[READ MORE](https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data)
#### Who we serve
- [Life Sciences](https://healthverity.com/life-sciences/)
- [Government](https://healthverity.com/government/)
- [Insurance](https://healthverity.com/insurance/)
- [Channel Partners](https://healthverity.com/channel-partners/)
- [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/)
#### How we help
- [HealthVerity Marketplace](https://healthverity.com/marketplace/)
- [HealthVerity Mastersets](https://healthverity.com/mastersets/)
- [HealthVerity FLOW](https://healthverity.com/flow/)
- [The IPGE Approach](https://healthverity.com/ipge-approach/)
#### Resources
- [HealthVerity Blog](https://blog.healthverity.com/)
- [News & Events](https://healthverity.com/resources/news-and-events/)
- [Resource Library](https://healthverity.com/resources/resource-library/)
- [Publications](https://healthverity.com/resources/publications/)
#### Our company
- [About Us](https://healthverity.com/about-us/)
- [Leadership](https://healthverity.com/about-us/#leadership)
- [Board of Directors](https://healthverity.com/about-us/#board)
- [Careers](https://healthverity.com/careers/)
- [Contact](https://healthverity.com/contact/)
©2026 HealthVerity, Inc. | [Terms & Conditions](https://healthverity.com/terms-and-conditions/) | [Privacy Policy](https://healthverity.com/privacy-policy/)
```json
{
"@context" : "https://schema.org",
"@id" : "https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data#blogposting",
"@type" : "BlogPosting",
"about" : [ {
"@type" : "Thing",
"name" : "Real-world data"
}, {
"@type" : "Thing",
"name" : "Pharmaceutical commercialization"
}, {
"@type" : "Thing",
"name" : "Go-to-market strategy"
} ],
"articleSection" : "Solutions & Best Practices",
"author" : {
"@id" : "https://www.healthverity.com/#organization",
"@type" : "Organization",
"name" : "HealthVerity",
"url" : "https://www.healthverity.com/"
},
"dateModified" : "2024-05-22",
"datePublished" : "2024-05-22",
"description" : "Real-world data (RWD) can strengthen pharmaceutical go-to-market strategies by improving physician and patient targeting, enabling more precise trigger and audience analytics, measuring media impact against real-world outcomes, and keeping privacy-protected data flowing to expedite product adoption.",
"headline" : "Enhancing go-to-market strategies with real-world data",
"image" : [ "https://blog.healthverity.com/hubfs/Enhancing-go-to-market-strategies-with-real-world-data-post.png" ],
"inLanguage" : "en",
"isPartOf" : {
"@id" : "https://blog.healthverity.com/#blog",
"@type" : "Blog",
"name" : "HealthVerity Blog",
"url" : "https://blog.healthverity.com/"
},
"keywords" : [ "real-world data", "RWD", "go-to-market", "commercial pharmaceutical", "physician outreach", "trigger programs", "precision event alerts", "patient targeting", "audience analytics", "media measurement", "campaign optimization", "product adoption", "HIPAA compliance", "patient identity", "consent management", "HealthVerity FLOW" ],
"mainEntityOfPage" : {
"@id" : "https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data",
"@type" : "WebPage"
},
"publisher" : {
"@id" : "https://www.healthverity.com/#organization",
"@type" : "Organization",
"logo" : {
"@id" : "https://www.healthverity.com/#logo",
"@type" : "ImageObject",
"url" : "https://www.healthverity.com/wp-content/uploads/2021/05/HealthVerity-Logo.svg"
},
"name" : "HealthVerity",
"url" : "https://www.healthverity.com/"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data#faq",
"@type" : "FAQPage",
"mainEntity" : [ {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "Real-world data can improve go-to-market strategies by helping organizations reach the right physicians and patients, measure campaign impact against real-world outcomes, and generate ongoing insights that support faster and more effective product adoption."
},
"name" : "How can real-world data improve go-to-market strategies in pharma?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "RWD can support timely physician outreach by identifying clinicians treating patients who meet specific criteria, enabling education and engagement before prescribing decisions are made."
},
"name" : "How can RWD help with physician targeting and outreach?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "Legacy trigger programs can suffer from lag times and false “new patient” alerts. Using broader and more current RWD can improve the timeliness and accuracy of identifying true new patients and reduce wasted outreach."
},
"name" : "Why do traditional trigger programs fall short, and how can RWD help?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "By analyzing healthcare and consumer data together, RWD can help teams build more precise audience segments and lookalike models, supporting more patient-centric targeting and improved conversion performance."
},
"name" : "How can RWD support patient targeting for digital campaigns?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "RWD can connect media exposure data to downstream healthcare actions such as doctor visits and prescription fills, enabling outcome-based measurement and more effective, real-time campaign optimization."
},
"name" : "How can RWD be used to measure and optimize marketing impact?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "Keeping data flowing refers to capturing patient identity signals and consent preferences in a privacy-protected way so teams can retrieve relevant RWD on demand and turn engagement (like website traffic) into actionable, HIPAA-compliant insights that support adoption."
},
"name" : "What does it mean to keep data flowing to expedite product adoption?"
} ]
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data#breadcrumb",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://blog.healthverity.com/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://blog.healthverity.com/",
"name" : "Blog",
"position" : 2
}, {
"@type" : "ListItem",
"item" : "https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data",
"name" : "Enhancing go-to-market strategies with real-world data",
"position" : 3
} ]
}
```