--- title: HealthVerity Blog | Commercial Pharmaceutical description: Commercial Pharmaceutical | Read the latest insights and research from the HealthVerity team. image: https://blog.healthverity.com/hubfs/healthverity-blog.png --- Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. 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Symphony Solutions Health technology and business intelligence solutions Integrated Dataverse and Source Solutions Brand strategy and sales HealthRankings Market access Patient Journey Medicines affordability Symphony Products PayerSource® PrescriberSource® PatientSource® PatientSourceCompleteTM PatientSourceDUOTM Symphony FLEXTM CustomerSource® DiagnosticSource® NonRetailSource® Symphony Technology Symphony HealthCloud Synoma Data Integration Vantage Applications Metys ###### Life Sciences Technology solutions from development through commercialization ###### Channel Partners HealthVerity enables partners to unlock unprecedented value and insights for clients ###### Government Comprehensive and compliant solutions to manage the nation’s care ###### Data Ecosystem Partners Join the nation’s largest data partner ecosystem ###### Insurance Insurance-grade solutions that excel in managing risk and rebates ###### HealthVerity Blog Insights and updates from industry experts ###### Publications Peer-reviewed research and discoveries ###### News & Events Stay informed about our latest announcements and happenings ###### The IPGE Approach Fundamentals that power everything that we do and every solution we offer ###### Resource Library Explore guides, webinars, and tools to enhance your understanding ###### Zombie Data Explained Learn how data quality drives better research outcomes # HealthVerity Blog [know more](https://www.hubspot.com/) - Read the latest insights from the HealthVerity team. ##### Topic # Commercial Pharmaceutical [![SDoH data for efficient, patient-centered clinical trials](https://blog.healthverity.com/hubfs/New%20HV%20Blogs%20July%202026/SDoH%20data%20for%20efficient%20patient-centered%20clinial%20trials.webp)](https://blog.healthverity.com/sdoh-data-efficient-patient-centred-clinical-trials) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) [Marketplace](https://blog.healthverity.com/tag/marketplace) ###### [SDoH data for efficient, patient-centered clinical trials](https://blog.healthverity.com/sdoh-data-efficient-patient-centred-clinical-trials) By [HealthVerity](https://blog.healthverity.com/author/healthverity) September 16, 2026 The social determinants of health (SDoH) are a key component of understanding and delivering better... [Read More](https://blog.healthverity.com/sdoh-data-efficient-patient-centred-clinical-trials) [![MASH disease: From silent epidemic to treatment options](https://blog.healthverity.com/hubfs/ask-an-expert-blog-featured-alt-5.png)](https://blog.healthverity.com/mash-disease-from-silent-epidemic-to-treatment-options) [Trends & Insights](https://blog.healthverity.com/tag/trends-insights) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) ###### [MASH disease: From silent epidemic to treatment options](https://blog.healthverity.com/mash-disease-from-silent-epidemic-to-treatment-options) By [Catherine Peng](https://blog.healthverity.com/author/catherine-peng) June 11, 2026 Liver disease is a growing global health concern, yet many of its most serious forms remain... [Read More](https://blog.healthverity.com/mash-disease-from-silent-epidemic-to-treatment-options) [![HCIC 2025: Data for smarter healthcare marketing](https://blog.healthverity.com/hubfs/hcic-2025-featured.png)](https://blog.healthverity.com/hcic-2025-data-for-smarter-healthcare-marketing) [Industry Updates](https://blog.healthverity.com/tag/industry-updates) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) ###### [HCIC 2025: Data for smarter healthcare marketing](https://blog.healthverity.com/hcic-2025-data-for-smarter-healthcare-marketing) By [HealthVerity](https://blog.healthverity.com/author/healthverity) November 14, 2025 Our team had a great time at HCIC connecting with healthcare marketers, digital teams and consumer... [Read More](https://blog.healthverity.com/hcic-2025-data-for-smarter-healthcare-marketing) [![Who's missing out? The truth behind food allergy treatment approvals](https://blog.healthverity.com/hubfs/the-truth-behind-food-allergy-blog.png)](https://blog.healthverity.com/whos-missing-out-the-truth-behind-food-allergy-treatment-approvals) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) [Case Studies](https://blog.healthverity.com/tag/case-studies) [Marketplace](https://blog.healthverity.com/tag/marketplace) ###### [Who's missing out? The truth behind food allergy treatment approvals](https://blog.healthverity.com/whos-missing-out-the-truth-behind-food-allergy-treatment-approvals) By [HealthVerity](https://blog.healthverity.com/author/healthverity) July 29, 2025 Mapping food allergy care with omalizumab and real-world data IgE-mediated food allergies (FAs)... [Read More](https://blog.healthverity.com/whos-missing-out-the-truth-behind-food-allergy-treatment-approvals) [![J&J's real-world bladder cancer study started in HealthVerity Marketplace](https://blog.healthverity.com/hubfs/jandj-bladder-cancer-study-featured-alt.png)](https://blog.healthverity.com/johnson-johnson-real-world-study-using-healthverity-marketplace) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) [Case Studies](https://blog.healthverity.com/tag/case-studies) [Marketplace](https://blog.healthverity.com/tag/marketplace) ###### [J&J's real-world bladder cancer study started in HealthVerity Marketplace](https://blog.healthverity.com/johnson-johnson-real-world-study-using-healthverity-marketplace) By [HealthVerity](https://blog.healthverity.com/author/healthverity) July 22, 2025 High-risk NMIBC: Disease overview and treatment approach Johnson & Johnson quickly identified and... [Read More](https://blog.healthverity.com/johnson-johnson-real-world-study-using-healthverity-marketplace) [![What’s Broken in Audience Targeting - And How to Fix It](https://blog.healthverity.com/hubfs/powering-the-next-generation-of-audience-targeting-activation-and-measurement-blog.png)](https://blog.healthverity.com/powering-the-next-generation-of-audience-targeting) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) ###### [What’s Broken in Audience Targeting - And How to Fix It](https://blog.healthverity.com/powering-the-next-generation-of-audience-targeting) By [HealthVerity](https://blog.healthverity.com/author/healthverity) September 27, 2024 The one constant in healthcare marketing is change, particularly in four key areas: Evolving... [Read More](https://blog.healthverity.com/powering-the-next-generation-of-audience-targeting) [![Enhancing go-to-market strategies with real-world data](https://blog.healthverity.com/hubfs/Enhancing-go-to-market-strategies-with-real-world-data-post.png)](https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) ###### [Enhancing go-to-market strategies with real-world data](https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data) May 22, 2024 Our series exploring the value of real-world data (RWD) throughout the pharmaceutical product life... [Read More](https://blog.healthverity.com/enhancing-go-to-market-strategies-with-real-world-data) [![Three key elements to improve physician outreach](https://blog.healthverity.com/hubfs/three-key-elements-to-improve-physician-outreach-blog.png)](https://blog.healthverity.com/three-key-elements-to-improve-physician-outreach) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) ###### [Three key elements to improve physician outreach](https://blog.healthverity.com/three-key-elements-to-improve-physician-outreach) By [HealthVerity](https://blog.healthverity.com/author/healthverity) April 30, 2024 Historically, pharmaceutical manufacturers leveraged retail pharmacy prescriptions to identify... [Read More](https://blog.healthverity.com/three-key-elements-to-improve-physician-outreach) [![Following the data crumbs in a cookieless world](https://blog.healthverity.com/hubfs/Following-the-data-crumbs-in-a-cookieless-world-blog.png)](https://blog.healthverity.com/following-the-data-crumbs-in-a-cookieless-world) [Industry Updates](https://blog.healthverity.com/tag/industry-updates) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) ###### [Following the data crumbs in a cookieless world](https://blog.healthverity.com/following-the-data-crumbs-in-a-cookieless-world) By [HealthVerity](https://blog.healthverity.com/author/healthverity) March 20, 2024 With the start of 2024, we are moving toward a world without third-party cookies to track consumer... [Read More](https://blog.healthverity.com/following-the-data-crumbs-in-a-cookieless-world) [![How to Target the Right Physicians Using Trigger Programs](https://blog.healthverity.com/hubfs/How%20to%20Target%20the%20Right%20Physicians%20Using%20Trigger%20Programs-2-1.jpg)](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs) [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) ###### [How to Target the Right Physicians Using Trigger Programs](https://blog.healthverity.com/how-to-target-the-right-physicians-using-trigger-programs) By [HealthVerity](https://blog.healthverity.com/author/healthverity) March 15, 2023 As therapies become increasingly complex and personalized, it is imperative that physicians... 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They have blind spots such as patients who drop out of view, therapies that never appear in the claims they license, and clinical context that never makes it into a structured field. In a recent we... 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