--- title: "Back to breakthrough data: HealthVerity Marketplace for healthcare data" description: Discover how HealthVerity Marketplace delivers Verified healthcare data with coverage, transparency, and stability for clinical, HEOR, and commercial use. image: https://blog.healthverity.com/hubfs/back-to-breakthrough-data-blog-featured.png --- Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/) - [Contact](https://healthverity.com/contact/) - [Sign In](https://marketplace.healthverity.com/login/?next=/marketplace/) [![HealthVerity-Logo-Dark-3](https://blog.healthverity.com/hs-fs/hubfs/HealthVerity-Logo-Dark-3.png?width=1662&height=320&name=HealthVerity-Logo-Dark-3.png)](https://healthverity.com/) - How We Help - Featured Content - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/) - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/) - [Life Sciences](https://healthverity.com/life-sciences/) - [Identity Manager (HVID)](https://healthverity.com/identity-manager/) - Data Ecosystem - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/) - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/) - [Precision Event Alerts](https://healthverity.com/precision-event-alerts/) - [HealthVerity Mastersets](https://healthverity.com/mastersets/portal/) - [Media Measurement](https://healthverity.com/media-measurement/) - [Insurance Underwriting](https://healthverity.com/insurance-underwriting/) - Technology Products - [Identity Manager (HVID)](https://healthverity.com/identity-manager/) - [HealthVerity FLOW](https://healthverity.com/flow/portal/) - [Governance Manager](https://healthverity.com/governance-manager/) - [Smart Contracts](https://healthverity.com/smart-contracts-manager/) - Symphony - Symphony Health Platform - [Symphony Health Overview](https://healthverity.com/symphony-health/overview/) - [Integrated Dataverse](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/) - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - Symphony Solutions - [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/) - [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/) - [HealthRankings](https://healthverity.com/symphony-health/health-rankings/) - [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/) - [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/) - [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/) - Symphony Products - [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf) - [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf) - [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf) - [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf) - [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf) - [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf) - [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/) - [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf) - [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf) - Symphony Technology - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf) - [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/) - Who We Serve - [Life Sciences](https://healthverity.com/life-sciences/) - [Government](https://healthverity.com/government/) - [Insurance](https://healthverity.com/insurance/) - [Channel Partners](https://healthverity.com/channel-partners/) - [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/) - Resources - [HealthVerity Blog](https://blog.healthverity.com/) - [News & Events](https://healthverity.com/resources/news-and-events/) - [Resource Library](https://healthverity.com/resources/resource-library/) - [Publications](https://healthverity.com/resources/publications/) - [The IPGE Approach](https://healthverity.com/ipge-approach/) - [Zombie Data Explained](https://healthverity.com/get-verified/) - [Careers](https://healthverity.com/careers/) - [About Us](https://healthverity.com/about-us/) [Request Demo](https://healthverity.com/request-demo/) [Contact](https://healthverity.com/contact/) [Sign In](https://marketplace.healthverity.com/) [![Logo](https://blog.healthverity.com/hubfs/social-suggested-images/healthverity.comwp-contentuploadshealthverity-2023-logo2x.png)](https://healthverity.com/) - How We Help - Symphony - Who We Serve - Resources - [Careers](https://healthverity.com/careers/) - [About Us](https://healthverity.com/about-us/) [Request Demo](https://healthverity.com/request-demo/) Featured Content ###### HealthVerity MarketplaceTM The nation’s largest healthcare and consumer data ecosystem ###### taXonomy Pathways Unique features per therapeutic area with claims, labs and EHR including notes ###### HealthVerity eXOs AI-native real-world evidence generation ###### Identity Manager (HVID) Standalone de-identification as a service Data Ecosystem HealthVerity MarketplaceTM HealthVerity TaxonomySM HealthVerity Notes Precision Event Alerts HealthVerity Mastersets Media Measurement Syndicated Audiences Insurance Underwriting Technology Products Identity Manager (HVID) HealthVerity for Clinical Trial Linkage HealthVerity for Commercial Smart Contracts HealthVerity for Registries Symphony Health Platform ###### Symphony Health Overview Seamless Data. Stronger Insights. Smarter Decisions. ###### Integrated Dataverse Integrated Dataverse (IDV®) is de-identified claims data platform that combines medical, hospital, prescription, and demographic data into a single unifed view. ###### Symphony HealthCloud Securely store, integrate, access, and analyze virtually unlimited volumes of data with Symphony HealthCloud. Symphony Solutions Health technology and business intelligence solutions Integrated Dataverse and Source Solutions Brand strategy and sales HealthRankings Market access Patient Journey Medicines affordability Symphony Products PayerSource® PrescriberSource® PatientSource® PatientSourceCompleteTM PatientSourceDUOTM Symphony FLEXTM CustomerSource® DiagnosticSource® NonRetailSource® Symphony Technology Symphony HealthCloud Synoma Data Integration Vantage Applications Metys ###### Life Sciences Technology solutions from development through commercialization ###### Channel Partners HealthVerity enables partners to unlock unprecedented value and insights for clients ###### Government Comprehensive and compliant solutions to manage the nation’s care ###### Data Ecosystem Partners Join the nation’s largest data partner ecosystem ###### Insurance Insurance-grade solutions that excel in managing risk and rebates ###### HealthVerity Blog Insights and updates from industry experts ###### Publications Peer-reviewed research and discoveries ###### News & Events Stay informed about our latest announcements and happenings ###### The IPGE Approach Fundamentals that power everything that we do and every solution we offer ###### Resource Library Explore guides, webinars, and tools to enhance your understanding ###### Zombie Data Explained Learn how data quality drives better research outcomes [Marketplace](https://blog.healthverity.com/tag/marketplace) # Back to breakthrough data: HealthVerity Marketplace for healthcare data [By - HealthVerity,](https://blog.healthverity.com/author/healthverity) October 2, 2025 ![](https://blog.healthverity.com/hubfs/back-to-breakthrough-data-blog-featured.png) Recently, HealthVerity COO and co-founder Andrew Goldberg spoke at a timely webinar: [*Back to breakthrough data*.](https://info.healthverity.com/back-to-breakthrough-data) He shared his perspective on the rapidly changing data landscape, why marketplace models are winning over traditional aggregators and tokenizers, and how [HealthVerity Marketplace](https://healthverity.com/marketplace/) is redefining what it means to access the nation’s largest real-world data ecosystem with coverage, transparency, precision, and stability. ## Why the marketplace model is the future of buying healthcare data Marketplace models are reshaping how organizations buy healthcare data, and Andrew outlined why they have quickly become the preferred approach. Unlike aggregators, which rely on reselling limited copies of data, or tokenizers, which leave buyers to manage compliance and sourcing on their own, HealthVerity Marketplace provides direct access to more than 300 million closed payer lives alongside open claims, EMR, labs, chargemaster, physician notes, and more. Every dataset is HIPAA-compliant, and backed by clear provenance so clients know exactly where the data originates and can rely on its stability. ![challenges healthverity marketplace can solve](https://blog.healthverity.com/hs-fs/hubfs/marketplace%20slide.png?width=722&height=314&name=marketplace%20slide.png) ## Solving fragmentation with the nation’s largest healthcare data ecosystem Fragmented views of the patient journey have long frustrated researchers. HealthVerity Marketplace closes those gaps by continually adding new closed and open claims sources, including national payers, Medicare Advantage, and unique data types like imaging claims and vaccine registry data. These additions are not incremental but instead they provide brand new patient journeys, often representing 70% to 80% of data that has never before been available through aggregators or clearinghouses. The result is an unmatched view of care that simply cannot be replicated elsewhere. > “We are the undisputed king of closed payer claims. We now have over 300 million lives, 300 million patient journeys in closed claims with enrollment. You cannot find that anywhere else.”  > > *- Andrew Goldberg, HealthVerity COO * ## Flexible healthcare data solutions for independent analysis Another emphasized point was analytic independence. Many solutions in the market force clients into predefined platforms or rigid analytic models, but HealthVerity Marketplace takes the opposite approach. Clients can source the right combination of data such as claims, EMR, labs, and de-identified clinical notes and analyze it on their own terms using their preferred platforms and methods. This flexibility supports critical workflows across the life sciences, from designing more accurate clinical trials to conducting HEOR studies and shaping commercial strategies. Productized solutions like HealthVerity [taXonomy](https://info.healthverity.com/healthverity-live-july-2024) and [taXOnomy Pathways](https://blog.healthverity.com/top-ways-to-close-the-evidence-gap-before-year-end-taxonomy-pathways) take this flexibility a step further by transforming how therapeutic areas can be studied. By layering claims with labs, EMR, and physician notes, researchers can track outcomes such as disease progression, therapy response, comorbidities, and adverse events with unprecedented clarity. This creates the kind of comprehensive evidence package that payers, regulators, and commercial teams increasingly demand, and it is only possible when diverse, interoperable data types are brought together. ## Expanding access to healthcare data sources [HealthVerity Marketplace](https://healthverity.com/marketplace/) is not static, it is constantly growing. In the months ahead, HealthVerity expects to add a top 5 national payer, a top 5 retail pharmacy, and a first-of-its-kind vaccine registry source. These additions will further expand the breadth of evidence available, especially for researchers focused on vaccines, specialty therapies, and high-value patient cohorts. As Andrew noted, HealthVerity Marketplace operates like an ever-expanding universe, continuously adding new, high-value data sources to ensure clients have access to the most comprehensive and stable real-world data ecosystem in the industry. Interested in learning more? Watch the full [Back to breakthrough data webinar.](https://info.healthverity.com/back-to-breakthrough-data)   [![Explore real-world data in HealthVerity Marketplace ](https://no-cache.hubspot.com/cta/default/5412465/interactive-192965525172.png)](https://blog.healthverity.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIIcJ1nbSq6eFyz2KZVzXRgQp1I9ThgF72WwgMhFKzVmwVBQ7wv%2Fx5aBOe3otBfXhq%2B22K9prnqo1DvMvs1h9pPAOEOgCzkJfWaUefQy0SzeFnZl3DarXxQ%2BdTDGcFcC0UH7TaHBuLhrO9%2FKrsRC19InQnfjzV1bb9o1CkE%2BNx7fNsc%2BBINPc69W6gFwVNO%2F8mP%2BTF1xrPiZTjj8yIv2iJS&webInteractiveContentId=192965525172&portalId=5412465)   [![Explore RWD in HealthVerity Marketplace™](https://no-cache.hubspot.com/cta/default/5412465/interactive-195733501532.png)](https://blog.healthverity.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJbG7BLf2ZML6eBs9GGyiEgq0EcHiwT7crmXqmvwduYS%2FrV2x%2BNiCFHNRUBYFiU1X%2FFzJbPrsu6ArIUK7oyQEzcxO%2B%2BLNyParmIKUCujpca5X8zNn9eFWrld3E%2BWN0dYIYkH2z6Jy3K8oy1AJDhY%2BvbhRmgdUafY3N%2FJHrJVKwRvWe59EkVESg%3D&webInteractiveContentId=195733501532&portalId=5412465) ###### Category - [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) - [Trends & Insights](https://blog.healthverity.com/tag/trends-insights) - [HEOR](https://blog.healthverity.com/tag/heor) - [Thought Leadership](https://blog.healthverity.com/tag/thought-leadership) - [Marketplace](https://blog.healthverity.com/tag/marketplace) - [taXonomy](https://blog.healthverity.com/tag/taxonomy) - [Industry Updates](https://blog.healthverity.com/tag/industry-updates) - [Case Studies](https://blog.healthverity.com/tag/case-studies) - [Government](https://blog.healthverity.com/tag/government) - [Commercial Pharmaceutical](https://blog.healthverity.com/tag/commercial-pharmaceutical) - [AI](https://blog.healthverity.com/tag/ai) - [eXOs](https://blog.healthverity.com/tag/exos) - [Audiences](https://blog.healthverity.com/tag/audiences) - [taXonomy Pathways](https://blog.healthverity.com/tag/taxonomy-pathways) - [Notes](https://blog.healthverity.com/tag/notes) - [Rare Diseases](https://blog.healthverity.com/tag/rare-diseases) ###### Popular Post - [The GLP-1 trend: What the real-world data reveals](https://blog.healthverity.com/the-glp-1-surge-what-the-real-world-data-reveals) - [GLP-1 trends 2025: real-world data, patient outcomes & future therapies](https://blog.healthverity.com/glp-1-trends-2025-real-world-data-patient-outcomes-future-therapies) - [Open claims vs. closed payer claims: What’s the difference?](https://blog.healthverity.com/open-claims-vs-closed-payer-claims) - [What is Privacy Preserving Record Linkage (PPRL)?](https://blog.healthverity.com/what-is-privacy-preserving-record-linkage) - [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care) ###### Subscribe ### Similar Blogs [![HealthVerity Notes: Unlock unstructured clinical healthcare data](https://blog.healthverity.com/hs-fs/hubfs/healthverity-notes-blog.png?width=352&name=healthverity-notes-blog.png)](https://blog.healthverity.com/healthverity-notes-the-hidden-goldmine-in-healthcare-data) #### [HealthVerity Notes: Unlock unstructured clinical healthcare data](https://blog.healthverity.com/healthverity-notes-the-hidden-goldmine-in-healthcare-data) By [HealthVerity](https://blog.healthverity.com/author/healthverity) 15 July 2025 HealthVerity recently introduced HealthVerity Notes, our newest product designed to unlock the... 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[READ MORE](https://blog.healthverity.com/back-to-breakthrough-data-healthverity-marketplace-for-healthcare-data) #### Who we serve - [Life Sciences](https://healthverity.com/life-sciences/) - [Government](https://healthverity.com/government/) - [Insurance](https://healthverity.com/insurance/) - [Channel Partners](https://healthverity.com/channel-partners/) - [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/) #### How we help - [HealthVerity Marketplace](https://healthverity.com/marketplace/) - [HealthVerity Mastersets](https://healthverity.com/mastersets/) - [HealthVerity FLOW](https://healthverity.com/flow/) - [The IPGE Approach](https://healthverity.com/ipge-approach/) #### Resources - [HealthVerity Blog](https://blog.healthverity.com/) - [News & Events](https://healthverity.com/resources/news-and-events/) - [Resource Library](https://healthverity.com/resources/resource-library/) - [Publications](https://healthverity.com/resources/publications/) #### Our company - [About Us](https://healthverity.com/about-us/) - [Leadership](https://healthverity.com/about-us/#leadership) - [Board of Directors](https://healthverity.com/about-us/#board) - [Careers](https://healthverity.com/careers/) - [Contact](https://healthverity.com/contact/) ©2026 HealthVerity, Inc.    |    [Terms & Conditions](https://healthverity.com/terms-and-conditions/)    |    [Privacy Policy](https://healthverity.com/privacy-policy/) ![](https://px.ads.linkedin.com/collect/?pid=4361946&fmt=gif)