Recently, HealthVerity COO and co-founder Andrew Goldberg spoke at a timely webinar: Back to breakthrough data. He shared his perspective on the rapidly changing data landscape, why marketplace models are winning over traditional aggregators and tokenizers, and how HealthVerity Marketplace is redefining what it means to access the nation’s largest real-world data ecosystem with coverage, transparency, precision, and stability.
Why the marketplace model is the future of buying healthcare data
Marketplace models are reshaping how organizations buy healthcare data, and Andrew outlined why they have quickly become the preferred approach. Unlike aggregators, which rely on reselling limited copies of data, or tokenizers, which leave buyers to manage compliance and sourcing on their own, HealthVerity Marketplace provides direct access to more than 300 million closed payer lives alongside open claims, EMR, labs, chargemaster, physician notes, and more. Every dataset is HIPAA-compliant, and backed by clear provenance so clients know exactly where the data originates and can rely on its stability.
Solving fragmentation with the nation’s largest healthcare data ecosystem
Fragmented views of the patient journey have long frustrated researchers. HealthVerity Marketplace closes those gaps by continually adding new closed and open claims sources, including national payers, Medicare Advantage, and unique data types like imaging claims and vaccine registry data. These additions are not incremental but instead they provide brand new patient journeys, often representing 70% to 80% of data that has never before been available through aggregators or clearinghouses. The result is an unmatched view of care that simply cannot be replicated elsewhere.
“We are the undisputed king of closed payer claims. We now have over 300 million lives, 300 million patient journeys in closed claims with enrollment. You cannot find that anywhere else.”
- Andrew Goldberg, HealthVerity COO
Flexible healthcare data solutions for independent analysis
Another emphasized point was analytic independence. Many solutions in the market force clients into predefined platforms or rigid analytic models, but HealthVerity Marketplace takes the opposite approach. Clients can source the right combination of data such as claims, EMR, labs, and de-identified clinical notes and analyze it on their own terms using their preferred platforms and methods. This flexibility supports critical workflows across the life sciences, from designing more accurate clinical trials to conducting HEOR studies and shaping commercial strategies.
Productized solutions like HealthVerity taXonomy and taXOnomy Pathways take this flexibility a step further by transforming how therapeutic areas can be studied. By layering claims with labs, EMR, and physician notes, researchers can track outcomes such as disease progression, therapy response, comorbidities, and adverse events with unprecedented clarity. This creates the kind of comprehensive evidence package that payers, regulators, and commercial teams increasingly demand, and it is only possible when diverse, interoperable data types are brought together.
Expanding access to healthcare data sources
HealthVerity Marketplace is not static, it is constantly growing. In the months ahead, HealthVerity expects to add a top 5 national payer, a top 5 retail pharmacy, and a first-of-its-kind vaccine registry source. These additions will further expand the breadth of evidence available, especially for researchers focused on vaccines, specialty therapies, and high-value patient cohorts. As Andrew noted, HealthVerity Marketplace operates like an ever-expanding universe, continuously adding new, high-value data sources to ensure clients have access to the most comprehensive and stable real-world data ecosystem in the industry.
Interested in learning more? Watch the full Back to breakthrough data webinar.
