Why 'good enough' data is risky
Real World Data (RWD) is increasingly being incorporated into healthcare and life science research...
Topic
Thought Leadership
Inside taXonomy, a next-gen closed claims solution for real-world evidence generation
Healthcare claims data are one of the most powerful sources of data in generating real-world...
Rethinking healthcare audience targeting for data-driven precision
Why healthcare marketers need more transparency in audience targeting Healthcare marketers are...
HPV vaccination trends from 2016 to 2025: Progress and missed opportunities
by: Alexandra Miller, MPH Human papillomavirus (HPV) is one of the most common sexually...
The Missing Pieces: How Rare Disease Diagnoses Come Together
Rare diseases may be individually uncommon, but collectively they affect an estimated 30 million...
Disrupting Healthcare Audiences: A new standard for precision and accuracy
"Healthcare audience targeting has changed fast, and expectations have climbed even faster." As...
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Building guardrails for AI-driven real-world data programs
AI is rapidly reshaping how real-world data (RWD) is generated and analyzed across healthcare...
Insights in healthcare marketing start with truth, not inference
Healthcare marketing has reached an inflection point and for years, success was defined by reach:...
Understanding re-identification risk in PPRL: key takeaways from our expert webinar
New research is challenging long-held assumptions about privacy-preserving record linkage (PPRL)....
Improving influenza decision making with multimodal vaccination and lab data
Early signals indicate continued declines in influenza vaccination uptake and shifts in the...