Fierce Pharma Week 2025: Building audiences with the same data that built the drug

Thank you for visiting HealthVerity at Fierce 2025

HealthVerity had a fantastic week at Fierce Pharma Week 2025, connecting with agencies, pharma leaders, and innovators across the biopharma ecosystem. A special thank you to everyone who stopped by booth 511 to learn more about how we’re helping marketers target verified audiences with precision and scale. The energy at Fierce Pharma Week made it clear that the industry is ready for a smarter, more transparent way to reach patients and providers.

What is Fierce Pharma Week?

Fierce Pharma Week is a premier gathering that brings together leaders across life sciences to collaborate, share insights, and co-create solutions. With more than 200 sessions and workshops spanning pharma marketing, medical affairs, PR and communications, and commercialization, it serves as a hub for forward-thinking discussions and real-world applications

For HealthVerity, Fierce Pharma Week was the perfect venue to highlight how our solutions are transforming how agencies and life sciences companies engage with audiences.

The data that built the drug should build the audience

At the event, Bill Mulligan, our VP of Media & Agencies, shared how HealthVerity is helping agencies discover a new method to target audiences with precision at scale. Our HealthVerity Audiences campaign centers on one simple but powerful idea: the data that built the drug should build the audience. Many of you told us that removing the uncertainty of unclear or unproven audience segments could fundamentally change how you plan campaigns.

With the nation’s largest healthcare and consumer data ecosystem, HealthVerity provides agencies and life sciences companies with the accuracy, coverage, and stability they need to engage the right patients and providers. Verified data ensures confidence at every step, from drug development to audience targeting.

With HealthVerity Audiences, marketers can build custom audiences to fit their requirements:

• Skip the guesswork: Target segments that are verified, not inferred.
• Trust the source: Use the same data that supported clinical development to fuel commercial campaigns.
• Close the loop: Activate audiences your clients already rely on, from research to reach.
• Scale with precision: Confidently connect with patients and providers at the right time, in the right channels.

Let’s continue the conversation

We are grateful to everyone who joined us in Philly, and we’d love to keep the momentum going. If you didn’t get a chance to meet us in person, or if you’d like to dive deeper into what we discussed at the booth, our team is here to help.

Connect with our team today to continue the conversation and learn how HealthVerity Audiences can bring new precision and scale to your campaigns.