--- title: "Fierce Pharma Week 2025: Building audiences with the same data that built the drug" description: See how HealthVerity showcased verified Audiences at Fierce Pharma Week 2025, helping marketers reach more, guess less, and make every impression count. image: https://blog.healthverity.com/hubfs/FIERCE%202025%20header%20image%20blog.jpg --- Announcing HealthVerity Precision Event Alerts, a next-generation physician alerting solution. [Learn more](https://healthverity.com/news/healthverity-precision-event-alerts-launch/) - [Contact](https://healthverity.com/contact/) - [Sign In](https://marketplace.healthverity.com/login/?next=/marketplace/) [![HealthVerity-Logo-Dark-3](https://blog.healthverity.com/hs-fs/hubfs/HealthVerity-Logo-Dark-3.png?width=1662&height=320&name=HealthVerity-Logo-Dark-3.png)](https://healthverity.com/) - How We Help - Featured Content - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/) - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/) - [Life Sciences](https://healthverity.com/life-sciences/) - [Identity Manager (HVID)](https://healthverity.com/identity-manager/) - Data Ecosystem - [HealthVerity MarketplaceTM](https://healthverity.com/marketplace/healthverity-marketplace/) - [HealthVerity TaxonomySM](https://healthverity.com/taxonomy-portal/) - [Precision Event Alerts](https://healthverity.com/precision-event-alerts/) - [HealthVerity Mastersets](https://healthverity.com/mastersets/portal/) - [Media Measurement](https://healthverity.com/media-measurement/) - [Insurance Underwriting](https://healthverity.com/insurance-underwriting/) - Technology Products - [Identity Manager (HVID)](https://healthverity.com/identity-manager/) - [HealthVerity FLOW](https://healthverity.com/flow/portal/) - [Governance Manager](https://healthverity.com/governance-manager/) - [Smart Contracts](https://healthverity.com/smart-contracts-manager/) - Symphony - Symphony Health Platform - [Symphony Health Overview](https://healthverity.com/symphony-health/overview/) - [Integrated Dataverse](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/) - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - Symphony Solutions - [Health technology and business intelligence solutions](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - [Integrated Dataverse and Source Solutions](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/) - [Brand strategy and sales](https://healthverity.com/symphony-health/optimize-brand-strategy-and-sales-effectiveness/) - [HealthRankings](https://healthverity.com/symphony-health/health-rankings/) - [Market access](https://healthverity.com/symphony-health/solve-market-access-challenges/) - [Patient Journey](https://healthverity.com/symphony-health/understand-the-patient-journey/) - [Medicines affordability](https://healthverity.com/symphony-health/making-medicines-more-affordable/) - Symphony Products - [PayerSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PayerSource.pdf) - [PrescriberSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PrescriberSource.pdf) - [PatientSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSource.pdf) - [PatientSourceCompleteTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceComplete.pdf) - [PatientSourceDUOTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-PatientSourceDUO.pdf) - [Symphony FLEXTM](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Symphony-FLEX.pdf) - [CustomerSource®](https://healthverity.com/symphony-health/integrated-dataverse-and-source-solutions/) - [DiagnosticSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-DiagnosticSource.pdf) - [NonRetailSource®](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-NonRetailSource.pdf) - Symphony Technology - [Symphony HealthCloud](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - [Synoma Data Integration](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/) - [Vantage Applications](https://blog.healthverity.com/hubfs/HealthVerity-Symphony-PDFs/HealthVerity-Symphony-Health-Factsheet-Vantage-Applications.pdf) - [Metys](https://healthverity.com/symphony-health/health-technology-and-business-intelligence-solutions/metys/) - Who We Serve - [Life Sciences](https://healthverity.com/life-sciences/) - [Government](https://healthverity.com/government/) - [Insurance](https://healthverity.com/insurance/) - [Channel Partners](https://healthverity.com/channel-partners/) - [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/) - Resources - [HealthVerity Blog](https://blog.healthverity.com/) - [News & Events](https://healthverity.com/resources/news-and-events/) - [Resource Library](https://healthverity.com/resources/resource-library/) - [Publications](https://healthverity.com/resources/publications/) - [The IPGE Approach](https://healthverity.com/ipge-approach/) - [Zombie Data Explained](https://healthverity.com/get-verified/) - [Careers](https://healthverity.com/careers/) - [About Us](https://healthverity.com/about-us/) [Request Demo](https://healthverity.com/request-demo/) [Industry Updates](https://blog.healthverity.com/tag/industry-updates), [HEOR](https://blog.healthverity.com/tag/heor) # Fierce Pharma Week 2025: Building audiences with the same data that built the drug [By \- HealthVerity,](https://blog.healthverity.com/author/healthverity) September 16, 2025 ![](https://blog.healthverity.com/hubfs/FIERCE%202025%20header%20image%20blog.jpg) ## Thank you for visiting HealthVerity at Fierce 2025 HealthVerity had a fantastic week at Fierce Pharma Week 2025, connecting with agencies, pharma leaders, and innovators across the biopharma ecosystem. A special thank you to everyone who stopped by booth 511 to learn more about how we’re helping marketers target verified audiences with precision and scale. The energy at Fierce Pharma Week made it clear that the industry is ready for a smarter, more transparent way to reach patients and providers. ![](https://blog.healthverity.com/hs-fs/hubfs/undefined-Sep-12-2025-04-51-20-3844-PM.png?width=643&height=482&name=undefined-Sep-12-2025-04-51-20-3844-PM.png) ## What is Fierce Pharma Week? Fierce Pharma Week is a premier gathering that brings together leaders across life sciences to collaborate, share insights, and co-create solutions. With more than 200 sessions and workshops spanning pharma marketing, medical affairs, PR and communications, and commercialization, it serves as a hub for forward-thinking discussions and real-world applications For HealthVerity, Fierce Pharma Week was the perfect venue to highlight how our solutions are transforming how agencies and life sciences companies engage with audiences. ![](https://blog.healthverity.com/hs-fs/hubfs/undefined-Sep-12-2025-04-51-21-7326-PM.png?width=683&height=512&name=undefined-Sep-12-2025-04-51-21-7326-PM.png) ## The data that built the drug should build the audience At the event, Bill Mulligan, our VP of Media & Agencies, shared how HealthVerity is helping agencies discover a new method to target audiences with precision at scale. Our HealthVerity Audiences campaign centers on one simple but powerful idea: *the data that built the drug should build the audience.* Many of you told us that removing the uncertainty of unclear or unproven audience segments could fundamentally change how you plan campaigns. With the nation’s largest healthcare and consumer data ecosystem, HealthVerity provides agencies and life sciences companies with the accuracy, coverage, and stability they need to engage the right patients and providers. Verified data ensures confidence at every step, from drug development to audience targeting. With HealthVerity Audiences, marketers can build custom audiences to fit their requirements: - **Skip the guesswork**: Target segments that are verified, not inferred. - **Trust the source**: Use the same data that supported clinical development to fuel commercial campaigns. - **Close the loop**: Activate audiences your clients already rely on, from research to reach. - **Scale with precision**: Confidently connect with patients and providers at the right time, in the right channels. ![Screenshot 2025-09-12 at 1.14.00 PM](https://blog.healthverity.com/hs-fs/hubfs/Screenshot%202025-09-12%20at%201.14.00%20PM.png?width=687&height=317&name=Screenshot%202025-09-12%20at%201.14.00%20PM.png)   ## Let’s continue the conversation We are grateful to everyone who joined us in Philly, and we’d love to keep the momentum going. If you didn’t get a chance to meet us in person, or if you’d like to dive deeper into what we discussed at the booth, our team is here to help. [Connect with our team today](https://healthverity.com/syndicated-audiences-demo/)to continue the conversation and learn how HealthVerity Audiences can bring new precision and scale to your campaigns.     [![Explore RWD in HealthVerity Marketplace™](https://no-cache.hubspot.com/cta/default/5412465/interactive-195733501532.png)](https://blog.healthverity.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJVUQ%2Fh67kbPGbRJpQjboEV4yOZkq5RKNj4qBskyJcuU2qCTuPoC2AF5nbVQrXk3%2BlEKPhjBoVumnLhRJoKMk9DudqkGdoz%2Fp%2FN0t3cHHzJEEKzH6Xusrb8iyKshIt5MEkwMd3MBj3Mm88rv6YvTKKLQHlow5N8kYRwqke9L973%2Fvc7Z1MzfeSz%2BJC7I7RZrBAZso%2BgeDmfEm44&webInteractiveContentId=195733501532&portalId=5412465) ###### Category - [Solutions & Best Practices](https://blog.healthverity.com/tag/solutions-best-practices) - [Trends & Insights](https://blog.healthverity.com/tag/trends-insights) - [HEOR](https://blog.healthverity.com/tag/heor) - [Marketplace (RWD)](https://blog.healthverity.com/tag/marketplace-rwd) - [Thought Leadership](https://blog.healthverity.com/tag/thought-leadership) - [Industry Updates](https://blog.healthverity.com/tag/industry-updates) - [Open & Closed Claims](https://blog.healthverity.com/tag/open-closed-claims) - [Case Studies](https://blog.healthverity.com/tag/case-studies) - [Commercial Pharma](https://blog.healthverity.com/tag/commercial-pharma) - [AI](https://blog.healthverity.com/tag/ai) - [Government](https://blog.healthverity.com/tag/government) - [eXOs](https://blog.healthverity.com/tag/exos) - [Audiences](https://blog.healthverity.com/tag/audiences) - [taXonomy Pathways](https://blog.healthverity.com/tag/taxonomy-pathways) - [Clinical Notes](https://blog.healthverity.com/tag/clinical-notes) - [Rare Diseases](https://blog.healthverity.com/tag/rare-diseases) ###### Popular Post - [The GLP-1 trend: What the real-world data reveals](https://blog.healthverity.com/the-glp-1-surge-what-the-real-world-data-reveals) - [GLP-1 trends 2025: real-world data, patient outcomes & future therapies](https://blog.healthverity.com/glp-1-trends-2025-real-world-data-patient-outcomes-future-therapies) - [Open claims vs. closed payer claims: What’s the difference?](https://blog.healthverity.com/open-claims-vs-closed-payer-claims) - [An integrated approach for deeper insight with both open and closed claims data](https://blog.healthverity.com/an-integrated-approach-for-deeper-insight-with-both-open-and-closed-claims-data) - [GLP‑1 real‑world data for obesity: A new standard for metabolic care](https://blog.healthverity.com/glp-1-real-world-data-for-obesity-a-new-standard-for-metabolic-care) ###### Subscribe ### Similar Blogs [![From AI ambition to real world impact](https://blog.healthverity.com/hs-fs/hubfs/from-ai-ambition-to-real-world-impact-featured.png?width=352&name=from-ai-ambition-to-real-world-impact-featured.png)](https://blog.healthverity.com/from-ai-ambition-real-world-impact) #### [From AI ambition to real world impact](https://blog.healthverity.com/from-ai-ambition-real-world-impact) By [HealthVerity](https://blog.healthverity.com/author/healthverity) 21 October 2026 Know what others can’t about scaling AI Artificial intelligence is already embedded in how life... [READ MORE](https://blog.healthverity.com/fierce-pharma-week-2025-building-audiences-with-the-same-data-that-built-the-drug) [![Building better AI mortality models with real-world data](https://blog.healthverity.com/hs-fs/hubfs/Building-better-AI-mortality-models-with-verified-data-f.png?width=352&name=Building-better-AI-mortality-models-with-verified-data-f.png)](https://blog.healthverity.com/building-better-ai-mortality-models-with-verified-data) #### [Building better AI mortality models with real-world data](https://blog.healthverity.com/building-better-ai-mortality-models-with-verified-data) By [HealthVerity](https://blog.healthverity.com/author/healthverity) 8 July 2025 AI-driven mortality models are supposed to provide accurate, data-backed insights into patient... [READ MORE](https://blog.healthverity.com/fierce-pharma-week-2025-building-audiences-with-the-same-data-that-built-the-drug) [![Mitigating data disruptions in open claims datasets](https://blog.healthverity.com/hs-fs/hubfs/Mitigating%20data%20disruptions%20-%202.png?width=352&name=Mitigating%20data%20disruptions%20-%202.png)](https://blog.healthverity.com/mitigating-data-disruptions-in-open-claims-datasets) #### [Mitigating data disruptions in open claims datasets](https://blog.healthverity.com/mitigating-data-disruptions-in-open-claims-datasets) By [HealthVerity](https://blog.healthverity.com/author/healthverity) 30 July 2026 Healthcare data now accounts for approximately 30% of global data volume and with this surge in... [READ MORE](https://blog.healthverity.com/fierce-pharma-week-2025-building-audiences-with-the-same-data-that-built-the-drug) #### Who we serve - [Life Sciences](https://healthverity.com/life-sciences/) - [Government](https://healthverity.com/government/) - [Insurance](https://healthverity.com/insurance/) - [Channel Partners](https://healthverity.com/channel-partners/) - [Data Ecosystem Partners](https://healthverity.com/data-ecosystem-partners/) #### How we help - [HealthVerity Marketplace](https://healthverity.com/marketplace/) - [HealthVerity Mastersets](https://healthverity.com/mastersets/) - [HealthVerity FLOW](https://healthverity.com/flow/) - [The IPGE Approach](https://healthverity.com/ipge-approach/) #### Resources - [HealthVerity Blog](https://blog.healthverity.com/) - [News & Events](https://healthverity.com/resources/news-and-events/) - [Resource Library](https://healthverity.com/resources/resource-library/) - [Publications](https://healthverity.com/resources/publications/) #### Our company - [About Us](https://healthverity.com/about-us/) - [Leadership](https://healthverity.com/about-us/#leadership) - [Board of Directors](https://healthverity.com/about-us/#board) - [Careers](https://healthverity.com/careers/) - [Contact](https://healthverity.com/contact/) ©2026 HealthVerity, Inc.    |    [Terms & Conditions](https://healthverity.com/terms-and-conditions/)    |    [Privacy Policy](https://healthverity.com/privacy-policy/)